

What is Qualtrics Strategy & Research?
Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
98 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+79 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics Strategy & Research?
Pros
- Performance Enhancing
- Trustworthy
- Fair
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Branching and Logic
Questionnaire Design/Survey Builder
Collaboration
Multi-Channel Distribution
Customizable Branding
APIs and Integration
Templates & Question Library
Role and User Management
Mobile Support
3rd-Party Integrations
Data Analysis and Visualization
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Business Value Created
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Also Featured in...
Qualtrics Strategy & Research Reviews

Gábor S.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Feb 2023
Get started quickly with pre-configured templates
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Offering convenience and cost savings, survey templates are already pre-filled. Data costs aren't an issue thanks to the secure nature of the platform. The software's built-in reporting and analysis tools make company data easy to find and use. Faster survey creation is achieved through the use of pre-built survey templates. With enterprise-level security and data protection, stay compliant and secure. Allow access to all business data is necessary to make the best decisions. Private form fields for data that should not be shared publicly or posted on social media.
What is your favorite aspect of this product?
With CoreXM, there is no longer a need to switch between multiple analytics programs thanks to its integration. Qualtrics CoreXM is the only AI-powered intelligence and analytics software for XM programs on the market. It debuted with CoreXM, which is its first release.
What do you dislike most about this product?
This software provides respondents with integrated survey intelligence to optimize the quality of their data and research methods. It enables organizations to conduct research without leaving the office thanks to integrated machine learning and AI.
What recommendations would you give to someone considering this product?
Qualtrics CoreXM tracks which forms lead to increased conversions. Ensures the security of your data using enterprise-grade software. Using Qualtrics CoreXM with Google Analytics provides easy access to data changes.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Daniel G.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Feb 2023
Perfecting productivity with qualtricscore
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Unlike other tools, we ourselves have the possibility to mention that this is different because qualtrics core is one of the platforms that most respects the stability of all users who participate and respond to each survey that is exposed to it.
What is your favorite aspect of this product?
What fascinates me the most about this tool is that it has an admirable platform efficiency and has many customization possibilities, besides that it has various types of questions and many features that allow you to finish various projects.
What do you dislike most about this product?
In my experience, what would improve with qualtrisc is that when handling a huge number of responses, it slows down, but the rest is a great tool, which has no flaws, for which we are quite happy with the product.
What recommendations would you give to someone considering this product?
One of the reasons why we have the possibility to recommend this instrument is because it makes it possible to produce completely pleasant spaces to ask questions and other types of surveys to compare results, for which we ourselves have the possibility to recommend it.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
Charlotte C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
A Comprehensive and Helpful Tool for Gaining Marke
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Qualtrics CoreXM is an excellent tool for quickly gathering customer data and insights. It is helping me to understand customer behavior better, identify trends, and make more informed decisions. It is also helping me measure my efforts' success and ensure that I am staying ahead of the competition.
What is your favorite aspect of this product?
I love how comprehensive the tool is and how easy it is to use. It offers features such as surveys, focus groups, and customer feedback that are great for gathering data and insights. I also appreciate that it provides advanced features such as sentiment analysis and predictive analytics that can help me to understand customer behavior better and make more informed decisions. The reporting features are also beneficial for quickly visualizing the data and understanding customer sentiment better.
What do you dislike most about this product?
The pricing structure of Qualtrics CoreXM can be a bit complicated and hard to understand, so it can be challenging to determine which plan is best for you. That being said, the customer support team is very helpful and can assist with any questions you have. I would also like to see more data security and privacy features, as that is an important consideration when dealing with customer data.
What recommendations would you give to someone considering this product?
Explore all of the pricing options, and negotiate on the contract.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Vendor's Interest First
Please tell us why you think this review should be flagged.
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