


What is Salesforce CDP?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce CDP?
Pros
- Efficient Service
- Respectful
- Client Friendly Policies
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Capabilities
Dashboards, Analytics and Reporting
Data Security
CRM Integration
Data Aggregation
Data Enrichment
Omnichannel Integration
Behavioral Triggers
Vendor Capability Ratings
Breadth of Features
Ease of Customization
Ease of Data Integration
Product Strategy and Rate of Improvement
Quality of Features
Availability and Quality of Training
Usability and Intuitiveness
Business Value Created
Ease of IT Administration
Ease of Implementation
Vendor Support
Salesforce CDP Reviews

Adarsh B.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2024
Varity of features and best product.
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
It is a all in one software for all of your customer data management. We personally use it and we are saving a lot of time and money.
What is your favorite aspect of this product?
There are plenty of things but for me it would be the user friendly UI and the varity of options.
What do you dislike most about this product?
Pricing model can be improved a bit.
What recommendations would you give to someone considering this product?
Choose the best CDP for your business.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Destiny H.
- Role: Consultant
- Industry: Insurance
- Involvement: End User of Application
Submitted Dec 2023
The BEST all-in-one
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Salesforce is your all-in-one integrated software, This includes email, chat, phone, customer data and much more depending on your IT customization,
What is your favorite aspect of this product?
The very thing that makes Salesforce different from others. Your all-in-one solution for phone, chat, email, customer data, knowledge base, notes, and much more.
What do you dislike most about this product?
There isn't anything to dislike, it has never failed me.
What recommendations would you give to someone considering this product?
Salesforce is the only software you need to be successful in terms of managing customer data. I would highly recommend this or even a different one since Salesforce has a dozen entities.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.

Sai R.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2023
Salesforce is the Ideal CDP
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Salesforce CDP is a very intuitive product that creates a seamless way to gather, analyze, and look at customer data easily! Easy to visualize the customer data using Salesforce.
What is your favorite aspect of this product?
The product makes it very dynamic and easy to visualize all your customer data and helps understand your users better
What do you dislike most about this product?
Salesforce is an elite product but more technical support with implementation could be helpful.
What recommendations would you give to someone considering this product?
Highly recommend Salesforce for all your CDP needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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