Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

Composite Score
8.5 /10
CX Score
8.8 /10
Category
Salesforce CDP
8.5 /10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


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Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

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Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

0% Negative
7% Neutral
93% Positive

Pros

  • Efficient Service
  • Respectful
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 85

Real Time Capabilities

88

Dashboards, Analytics and Reporting

87

Data Security

87

CRM Integration

85

Data Aggregation

85

Data Enrichment

83

Omnichannel Integration

83

Behavioral Triggers

80

Vendor Capability Ratings

Average 84

Breadth of Features

87

Ease of Customization

87

Ease of Data Integration

86

Product Strategy and Rate of Improvement

86

Quality of Features

85

Availability and Quality of Training

84

Usability and Intuitiveness

83

Business Value Created

83

Ease of IT Administration

83

Ease of Implementation

81

Vendor Support

79

Salesforce CDP Reviews

Adarsh B.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2024

Varity of features and best product.

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

It is a all in one software for all of your customer data management. We personally use it and we are saving a lot of time and money.

What is your favorite aspect of this product?

There are plenty of things but for me it would be the user friendly UI and the varity of options.

What do you dislike most about this product?

Pricing model can be improved a bit.

What recommendations would you give to someone considering this product?

Choose the best CDP for your business.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Destiny H.

  • Role: Consultant
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

The BEST all-in-one

Likeliness to Recommend

8 /10

What differentiates Salesforce CDP from other similar products?

Salesforce is your all-in-one integrated software, This includes email, chat, phone, customer data and much more depending on your IT customization,

What is your favorite aspect of this product?

The very thing that makes Salesforce different from others. Your all-in-one solution for phone, chat, email, customer data, knowledge base, notes, and much more.

What do you dislike most about this product?

There isn't anything to dislike, it has never failed me.

What recommendations would you give to someone considering this product?

Salesforce is the only software you need to be successful in terms of managing customer data. I would highly recommend this or even a different one since Salesforce has a dozen entities.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Unique Features

Sai R.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Salesforce is the Ideal CDP

Likeliness to Recommend

9 /10

What differentiates Salesforce CDP from other similar products?

Salesforce CDP is a very intuitive product that creates a seamless way to gather, analyze, and look at customer data easily! Easy to visualize the customer data using Salesforce.

What is your favorite aspect of this product?

The product makes it very dynamic and easy to visualize all your customer data and helps understand your users better

What do you dislike most about this product?

Salesforce is an elite product but more technical support with implementation could be helpful.

What recommendations would you give to someone considering this product?

Highly recommend Salesforce for all your CDP needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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