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Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score

8.8 /10

CX Score

9.0 /10

119 Reviews Write a Review

Claim Software

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details

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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience

Latest Award, 2025

2024 Data Quadrant Champion

2024

4 Top Rated Capabilities

7 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Conflict Resolution

2024

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2022 Data Quadrant Champion

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

4% Negative

4% Neutral

92% Positive

Pros

Helps Innovate
Reliable
Saves Time
Respectful

Feature Ratings

Average 87

Advanced Campaign Management

Social Media Marketing Management

Marketing Analytics

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Multi Channel Integration

Vendor Capability Ratings

Average 84

Business Value Created

Quality of Features

Ease of Customization

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration

Salesforce Marketing Cloud Reviews

Lucretia D.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

Excellent email campaign tool

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Robust targeting and segmentation capabilities, plus email analytics.

What is your favorite aspect of this product?

Ability to easily update websites and send email campaigns to target segments.

What do you dislike most about this product?

Nothing at this time

What recommendations would you give to someone considering this product?

This is a robust tool, with many more features than I've explored. I would recommend this to any organization looking for email, website, social media and other marketing capabilities.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Adam F.

Role: Sales Marketing
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

World Class CRM: Complex but Effective

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce Marketing Cloud (SFMC) is a powerful customer engagement platform offering a range of capabilities for marketing automation, personalisation, communication and analytics. This module is integrated with other Salesforce products such as Service and Sales Cloud, allowing for seamless data sharing & a unified 360 view of your customer interactions across different touch points. Another differential is Journey Builder which helps marketing teams to design and automate complex customer journeys from onboarding preference settings and sequence set-up to post-purchase confirmations.

What is your favorite aspect of this product?

Crafting an email marketing campaign becomes fairly intuitive once you've familiarised yourself with the platform's functions. Tasks like uploading assets, designing emails, and selecting target audiences can be accomplished in a short period of time. I'm also fond of the A/B testing features and the automation choices provided by the Journey Builder.

What do you dislike most about this product?

There is no getting away from the fact that Salesforce Marketing Cloud is a complex platform. While there are some helpful out-of-the-box features such as the Preference Centre and standard email templates, administrators are tasked with the responsibility of overseeing adequate training and implementing restricted item permissions. For example, inadvertent or accidental changes to email templates by members of your team less adept in HTML can significantly compromise the final campaign. This in turn can create user frustration, reduce internal adoption and create bottlenecks, potentially adding workload to more proficient users.

What recommendations would you give to someone considering this product?

Salesforce Marketing Cloud is an expensive and complex platform so it is essential you scope the size of the project and the amount of internal resource that will be required. For example, migrating your sensitive data will require extensive strategy, documentation and planing including structure, budgets, segmentation, compliance and more. It is highly recommended that you explore and work through "Trailhead", Salesforce's free education platform that provides detailed training and insights to help your organisation maximise the value of the platform.

Pros

Security Protects
Unique Features
Effective Service
Helps Innovate

Cons

Less Generous
Under Delivered
Charges for Enhancements

Blessing A.

Role: Student Academic
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

A revolutionary product for both big and small

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Big companies can deliver very personalized marketing through many channels:

What is your favorite aspect of this product?

automated customer journeys

What do you dislike most about this product?

Learning process takes time

What recommendations would you give to someone considering this product?

Definitely learn and use it!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

Salesforce Marketing Cloud Ratings

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Marketing Cloud Reviews

Lucretia D.

Excellent email campaign tool

Likeliness to Recommend

Pros

Adam F.

World Class CRM: Complex but Effective

Likeliness to Recommend

Pros

Cons

Blessing A.

A revolutionary product for both big and small

Likeliness to Recommend

Pros

Feature Ratings

Advanced Campaign Management

Social Media Marketing Management

Marketing Analytics

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Multi Channel Integration

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of Customization

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration