Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score

8.9 /10

CX Score

9.2 /10

119 Reviews Write a Review

Claim Software

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

Filter By

2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience

Latest Award, 2025

2024 Data Quadrant Champion

2024

4 Top Rated Capabilities

7 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Conflict Resolution

2024

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2022 Data Quadrant Champion

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

4% Negative

4% Neutral

92% Positive

Pros

Helps Innovate
Reliable
Saves Time
Respectful

Feature Ratings

Average 87

Advanced Campaign Management

Social Media Marketing Management

Marketing Analytics

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Multi Channel Integration

Vendor Capability Ratings

Average 84

Business Value Created

Quality of Features

Ease of Customization

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration

Salesforce Marketing Cloud Reviews

Ronald A.

Role: Operations
Industry: Other
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Aug 2023

A powerful CRM and marketing tool out there.

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud from other similar products?

It is the most trustworthy alternative because it is loaded with features and uses the cloud. One of the things I commonly use is Email Studio, which allows me to construct distribution lists and custom filters to separate Campaigns based on end users. Another excellent feature is the content builder, which facilitates cross-team cooperation for the sharing of any e-content such as documents, emails, and so on. This becomes the most trusted instrument for saving a lot of day-to-day operations with better customer management.

What is your favorite aspect of this product?

I like how easy and convenient it is to create professional emails with Salesforce Marketing Cloud Account Engagement. The CRM tool is really useful, ensuring that my team never sends unsolicited emails to people who have previously unsubscribed. They also provide pre-designed email templates as well as configurable choices for more personalized messages—and I can set up an automatic message to be sent whenever someone downloads one of our materials! Not only does it maintain records of customer relationships through its CRM applications, but it also provides us with more options for creating landing pages – all within the workflow.

What do you dislike most about this product?

It is difficult to manage due to its high level of complexity and proprietary nature, which is exacerbated by unclear terminology and haphazard reporting tools spread throughout the platform.

What recommendations would you give to someone considering this product?

Even though I only practiced Salesforce Marketing Cloud Engagement for a short time, my general experience with this cloud system has been excellent. This program is excellent for keeping in touch with prospects and clients. It is densely packed with integration and automation. It truly is one of the best solutions for generating leads and managing CRM. Its customization and targeting (campaigns) options are my favorites. It enables me to deeply personalize each email based on the information provided by the potential lead. In addition, I can precisely target my marketing..

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Cons

Charges for Enhancements

Blessing A.

Role: Student Academic
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

A revolutionary product for both big and small

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Big companies can deliver very personalized marketing through many channels:

What is your favorite aspect of this product?

automated customer journeys

What do you dislike most about this product?

Learning process takes time

What recommendations would you give to someone considering this product?

Definitely learn and use it!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Adewale M.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Powerful But Complex

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Its deep integration with the Salesforce ecosystem, robust personalization capabilities, and enterprise-level scalability.

What is your favorite aspect of this product?

The combination of real-time, AI-driven personalization with multi-channel journey orchestration.

What do you dislike most about this product?

Salesforce Marketing Cloud has a steep learning curve and a complex user interface, especially for non-technical users.

What recommendations would you give to someone considering this product?

the key to success is planning, resourcing, and clarity on your marketing maturity.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

Salesforce Marketing Cloud Ratings

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Marketing Cloud Reviews

Ronald A.

A powerful CRM and marketing tool out there.

Likeliness to Recommend

Pros

Cons

Blessing A.

A revolutionary product for both big and small

Likeliness to Recommend

Pros

Adewale M.

Powerful But Complex

Likeliness to Recommend

Pros

Feature Ratings

Advanced Campaign Management

Social Media Marketing Management

Marketing Analytics

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Multi Channel Integration

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of Customization

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration