What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Saves Time
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Social Media Marketing Management
Marketing Analytics
Email Marketing Automation
Community Marketing Management
Marketing Asset Management
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Marketing Operations Management
Multi Channel Integration
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
- Role: Operations
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2023
not user friendly very hard to customize
Likeliness to Recommend
Pros
- Reliable
- Trustworthy
- Efficient Service
- Caring
Cons
- Less Performance Enhancing
- Less Productive
- Commodity Features
Please tell us why you think this review should be flagged.
Melissa M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
To control consumer journeys.
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Salesforce Marketing Cloud is useful because its automated features allow me to work less manually and be more productive. It allows me customization, to design unique marketing strategies to meet certain requirements. Reports give me the ability to track ongoing tasks or conversations with customers and prospects, while also monitoring the success of your staff.
What is your favorite aspect of this product?
For tracking, reporting, emailing, API integrations, and automating our operations, I prefer Salesforce Marketing Cloud. I can track, analyze and evaluate results thanks to campaign management and lead tracking. I can interact with SF, and smart and custom automations are also an option. You have access to and view your email campaign data. You can test the effectiveness of your email campaign by distributing it to two test audiences in two different versions. Emails can be made that are specifically tailored to each subscriber.
What do you dislike most about this product?
The installation of Salesforce Marketing Cloud takes time. It costs money to use Salesforce Email Studio.
What recommendations would you give to someone considering this product?
I recommend Salesforce Marketing Cloud, it allows you to segment audiences based on profile data, send targeted messages to the right audience, personalize content and scale campaigns.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
ronald b.
- Role: Finance
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Mar 2023
software tool that helps organize and find potenti
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
This excellent tool that offers us software based on in the cloud, it perfectly and positively helps other organizations to find much more potential customers, improving their negotiations and sales and thus better surprise end users with a better and excellent service, this tool adjusts well to the new technologies market trends and new customer requirements
What is your favorite aspect of this product?
I like this tool because in the best way it allows companies to maintain a better relationship and be more constant with customers, whether they are potential customers or partners and in this way collect and be able to monitor their data, the companies that use this excellent tool They use it to better understand the behavior of each of their customers, so they can connect with them on various levels and grow their business effectively and safely.
What do you dislike most about this product?
I have nothing to dislike about this tool it is great for safely helping other organizations find potential customers improve their business and any sales and give your end users the best and excellent service they have come to expect
What recommendations would you give to someone considering this product?
I recommend this tool because it is easy to create, manage and develop on the platform, allowing the ability to have a quick response and security to any requirement, also providing that the same end user can find the solution in a matter of seconds. allows each company that uses this tool to understand the behavior of each of its clients by connecting with them at various levels and thus grow their business
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Please tell us why you think this review should be flagged.
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