


What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Saves Time
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Social Media Marketing Management
Marketing Analytics
Email Marketing Automation
Community Marketing Management
Marketing Asset Management
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Marketing Operations Management
Multi Channel Integration
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews

Jose L.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2023
Excellent marketing tool by mail and through socia
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
This marketing tool is easy to create, manage and develop on the platform, allowing it to have the ability to have a quick and better response to any exposed requirement, also allowing the end user himself to find help here by introducing cloud marketing looking for the solution quickly and innovative in a matter of seconds without any inconvenience
What is your favorite aspect of this product?
I like the tool, because it manages relationships with all customers based on the cloud, which satisfactorily provides all departments of your organization, including marketing, sales and electronic commerce, among others, it includes tools for email marketing, marketing through From social media to online advertising, this tool can help differentiate your company's management and help you stay ahead of the competition.
What do you dislike most about this product?
There is nothing I dislike about this tool as it makes it easier for companies to organize and monitor their online marketing efforts in the best possible way, all being accomplished in the best way from a platform called the marketing cloud.
What recommendations would you give to someone considering this product?
I recommend this tool because it safely allows the ease of creating, managing and developing on the platform, allowing the greatest capacity to have a better response to any requirement, also allowing the end user himself to be able to find the solution in a matter of seconds. This is the best way that salesforce help you to differentiate your company and thus be able to help you to always stay ahead of any competition
Pros
- Helps Innovate
- Performance Enhancing
- Effective Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
Tracy D.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Marketing Cloud by Salesforce.com
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Excellent platform, in my opinion. I was able to set up and personalize my marketing campaigns quickly and easily thanks to the straightforward and well-organized user interface. It has been quite helpful to be able to divide my readers into smaller groups and tailor my writing to each one. The ability to sync with Salesforce CRM is one of my favorite aspects. I was able to better understand my clientele and hone my targeting thanks to the streamlined data transmission and analysis made possible by this platform.
What is your favorite aspect of this product?
Salesforce Marketing Cloud's strongest advantage is the automation it brings to customer service operations via its broad set of capabilities. Simple campaign creation and monitoring are made possible by the platform's seamless integration of several marketing channels. Marketers may use its customer segmentation and personalization tools to provide consumers with a more personalized experience. Last but not least, the system gives in-depth indicators for performance, which marketers may use to gauge the efficacy of their strategies.
What do you dislike most about this product?
This customer relationship management system might be pricey for a startup or medium-sized company. The high cost of development is mostly attributable to the extensive adjustments that would be required during deployment. I suggest adding a SalesForce Administrator/Developer to your staff to help with the rollout and ongoing upkeep of the platform. Because of this, you might save money, and I agree with you that SalesForce's customer service is subpar, which is why you shouldn't use them.
What recommendations would you give to someone considering this product?
An email campaign sent to a targeted audience is highly effective. If you're using a nonstandard template or have files that aren't compatible, it could not load. The email list was difficult to change on occasion. We can better monitor potential customers by linking it to our main website. I can think of a few instances where something wasn't quite right. Yes, please make it seamless.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Jamison R.
- Role: Public Sector
- Industry: Biotechnology
- Involvement: End User of Application
Submitted Dec 2022
Very efficient and easy to use
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
You can effortlessly transform fleeting interactions into enduring partnerships with Salesforce Marketing Cloud. Through a single point of truth, you can learn about your customers and engage them with relevant content. You can also personalize every instant at scale with AI-powered personalization to compel action and inspire loyalty. all with extraordinary agility.
What is your favorite aspect of this product?
For whatever email I send, I enjoy being able to select and target particular leads. I value the choices for single mailings with pathways for that data and for detailed email journeys. It ranges from simple to complex, depending only on the user's level of interest in the program.
What do you dislike most about this product?
What I don't like about Salesforce Email Studio is how often things saved directly to it get damaged and end up being lost forever. This has happened several times, and each time I have to start over from scratch, which is incredibly annoying and unpleasant.
What recommendations would you give to someone considering this product?
We are able to track the expansion of our database on a daily or monthly basis thanks to the Salesforce Email Studio. As a result, we can identify which emails drew new members and which ones caused unsubscribes, which is quite advantageous. We highly recommend it following complete execution.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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