Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Salesforce Marketing Cloud
8.9 /10

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details


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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative
4% Neutral
93% Positive

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

89

Social Media Marketing Management

89

Marketing Analytics

88

Email Marketing Automation

88

Community Marketing Management

87

Marketing Asset Management

87

Advanced Data Segmentation

86

Marketing Workflow Management

86

Mobile Marketing Management

86

Marketing Operations Management

85

Multi Channel Integration

85

Vendor Capability Ratings

Average 84

Business Value Created

86

Quality of Features

86

Ease of Data Integration

84

Ease of Customization

84

Vendor Support

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Breadth of Features

83

Product Strategy and Rate of Improvement

81

Ease of Implementation

81

Ease of IT Administration

80

Salesforce Marketing Cloud Reviews

Kate L.

  • Role: Public Sector
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Best digital marketing automation tool.

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Instead of displaying static things to everyone, customers who are given products that they are interested in or pertinent to their prior browsing or purchasing activity have a significantly greater ROI. Any platform's mast can easily be modified to accommodate straightforward zone placement. The recommendations are appropriate and helpful to the client.

What is your favorite aspect of this product?

The best part of this platform is the newsletters, flash specials, and reward programs with coupon capabilities. I appreciate how much easier it is to locate the sale using its ID number. Any platform mast can easily integrate a straightforward zone placement. The recommendations are appropriate and helpful to the client. Account-based marketing is the feature of this marketing platform that I like the best.

What do you dislike most about this product?

Need more connections to other programs, like Zoom. Absence of video and voice-enabled endpoints. It's a potent tool and a simple approach to interacting with customers. We would like to see ad management improve shortly. You also require more email templates that are already included. The length of time needed for installation bothers me.

What recommendations would you give to someone considering this product?

Both onsite messaging and A/B testing involve its use. It aids in the improvement of lead generation and conversion rates. Even those without a background in coding may readily use the excellent user interface of Marketing Cloud. Marketing Cloud has the most exceptional customer care of any program I've used in my five years as a marketer. Based on customer feedback, Marketing Cloud is constantly developing its product.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Danielle M.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Extremely responsive designs and layouts

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce Marketing Cloud lets us import our contact list for fast and easy email campaigns, and it’s even got list building tools and list segmentation that helped us get started. This service incorporates Facebook, Instagram, and Google ads into its mix, and Salesforce Marketing Cloud has a useful marketing calendar for keeping it all straight

What is your favorite aspect of this product?

Salesforce Marketing Cloud really pulls out all the stops when it comes to email marketing. We enjoy the attractive email templates that are responsive and totally customizable. The drag-and-drop editor is even more intuitive than the ones I have been using

What do you dislike most about this product?

We expect incredibly detailed analytics and reporting that includes data that many other marketing firms leave out, like what device is being used and which links are the hottest

What recommendations would you give to someone considering this product?

Salesforce Marketing Cloud is an affordable email marketing tool, especially considering the number of features you get. It makes it easy to create, optimize and send email campaigns, and combines SMS reminders with follow-up reminders for transactions

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Faizan ul H.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

excellent features

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

it provides banks the capability to delve into customer career milestones

What is your favorite aspect of this product?

cloud technology feature

What do you dislike most about this product?

nothing. I just love it

What recommendations would you give to someone considering this product?

it helps you deliver unparallel customer experiences

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing