


What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Social Media Marketing Management
Marketing Analytics
Email Marketing Automation
Community Marketing Management
Marketing Asset Management
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Marketing Operations Management
Multi Channel Integration
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Ease of Customization
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews

Kate L.
- Role: Public Sector
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2022
Best digital marketing automation tool.
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Instead of displaying static things to everyone, customers who are given products that they are interested in or pertinent to their prior browsing or purchasing activity have a significantly greater ROI. Any platform's mast can easily be modified to accommodate straightforward zone placement. The recommendations are appropriate and helpful to the client.
What is your favorite aspect of this product?
The best part of this platform is the newsletters, flash specials, and reward programs with coupon capabilities. I appreciate how much easier it is to locate the sale using its ID number. Any platform mast can easily integrate a straightforward zone placement. The recommendations are appropriate and helpful to the client. Account-based marketing is the feature of this marketing platform that I like the best.
What do you dislike most about this product?
Need more connections to other programs, like Zoom. Absence of video and voice-enabled endpoints. It's a potent tool and a simple approach to interacting with customers. We would like to see ad management improve shortly. You also require more email templates that are already included. The length of time needed for installation bothers me.
What recommendations would you give to someone considering this product?
Both onsite messaging and A/B testing involve its use. It aids in the improvement of lead generation and conversion rates. Even those without a background in coding may readily use the excellent user interface of Marketing Cloud. Marketing Cloud has the most exceptional customer care of any program I've used in my five years as a marketer. Based on customer feedback, Marketing Cloud is constantly developing its product.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Danielle M.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2022
Extremely responsive designs and layouts
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Salesforce Marketing Cloud lets us import our contact list for fast and easy email campaigns, and it’s even got list building tools and list segmentation that helped us get started. This service incorporates Facebook, Instagram, and Google ads into its mix, and Salesforce Marketing Cloud has a useful marketing calendar for keeping it all straight
What is your favorite aspect of this product?
Salesforce Marketing Cloud really pulls out all the stops when it comes to email marketing. We enjoy the attractive email templates that are responsive and totally customizable. The drag-and-drop editor is even more intuitive than the ones I have been using
What do you dislike most about this product?
We expect incredibly detailed analytics and reporting that includes data that many other marketing firms leave out, like what device is being used and which links are the hottest
What recommendations would you give to someone considering this product?
Salesforce Marketing Cloud is an affordable email marketing tool, especially considering the number of features you get. It makes it easy to create, optimize and send email campaigns, and combines SMS reminders with follow-up reminders for transactions
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Faizan ul H.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Nov 2022
excellent features
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
it provides banks the capability to delve into customer career milestones
What is your favorite aspect of this product?
cloud technology feature
What do you dislike most about this product?
nothing. I just love it
What recommendations would you give to someone considering this product?
it helps you deliver unparallel customer experiences
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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