What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Social Media Marketing Management
Marketing Analytics
Email Marketing Automation
Community Marketing Management
Marketing Asset Management
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Marketing Operations Management
Multi Channel Integration
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Ease of Customization
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Isabella G.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Oct 2022
Powerful automation options
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Unlike other solutions that are very complicated to set up, this one is easy to use and to track leads and filter email lists, It is a good online tool for preparing marketing campaigns.
What is your favorite aspect of this product?
User friendly UI design, low maintenance, excellent integration with zendesk, with other CRM's and other platforms, Personalization and monitoring.
What do you dislike most about this product?
A bit expensive for small organizations.
What recommendations would you give to someone considering this product?
it is suitable for large companies that send emails in bulk or continuously. it is quite expensive for small companies that do not do mass marketing.
Pros
- Reliable
- Trustworthy
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
Fred A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Attractive tool with fantastic functionality
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
With the sales and marketing automation capability of Salesforce Marketing Cloud, we are able to handle a higher volume of leads and turn more of them into customers without needing to increase the size of our sales team
What is your favorite aspect of this product?
Tracks interactions for an overview of our customer journey, giving us access to all relevant info about each contact and account. It helps create segmented lists and customise content based on where each contact is in the sales cycle and our previous interactions with them
What do you dislike most about this product?
The system is not easy to navigate and seems complex to new users who require weeks of training to get to work with the system. The system should deliver the usability we need
What recommendations would you give to someone considering this product?
Salesforce Marketing Cloud will save you more time than it costs, and this is the kind of business it's really designed for. It might be the one tool that will provide everything you need in a single piece of software
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Peyton W.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Extremely powerful marketing platform.
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
The ability to generate incredibly detailed reports from almost any data we have is one of its main benefits. Because of this, it is extremely easy to determine where we are with our marketing initiatives right now and where we must proceed in order to succeed. Another benefit is how simple it is to launch fresh campaigns at a second’s notice.
What is your favorite aspect of this product?
Data processing and email scheduling are two of Salesforce's most useful tools. As a result, even when you're at the phase of brainstorming, using the drag and drop feature is very simple. The Salesforce Marketing Cloud and Email Studio's connection is the most crucial and useful element as it aids in both marketing and sales.
What do you dislike most about this product?
Finding the synchronizing can be difficult. I believe that the UI could be simpler to use or simpler for a beginner to grasp, and I discovered that the program itself does not contain any useful materials. When connecting to Salesforce and performing maintenance, you occasionally require outside assistance.
What recommendations would you give to someone considering this product?
Our answers to survey fills and the ability to gather more data have been made possible thanks to Salesforce Account Engagement. It's good that we can turn these visitors into prospects in Salesforce. With the aid of its user engagement, we are able to better manage the website form fill-ins and turn them into leads on Salesforce so that our representatives may contact them. Overall we are having a great experience as it's a useful tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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