Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Salesforce Marketing Cloud
8.9 /10

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details


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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative
4% Neutral
93% Positive

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

89

Social Media Marketing Management

89

Marketing Analytics

88

Email Marketing Automation

88

Community Marketing Management

87

Marketing Asset Management

87

Advanced Data Segmentation

86

Marketing Workflow Management

86

Mobile Marketing Management

86

Marketing Operations Management

85

Multi Channel Integration

85

Vendor Capability Ratings

Average 84

Business Value Created

86

Quality of Features

86

Ease of Data Integration

84

Ease of Customization

84

Vendor Support

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Breadth of Features

83

Product Strategy and Rate of Improvement

81

Ease of Implementation

81

Ease of IT Administration

80

Salesforce Marketing Cloud Reviews

Jordan C.

  • Role: Sales Marketing
  • Industry: Electronics
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Robust, but not perfect

Likeliness to Recommend

7 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce product, which is great for salesforce users

What is your favorite aspect of this product?

Sending emails, reporting, automaitons all great.

What do you dislike most about this product?

Segmenting lists, managing customer data

What recommendations would you give to someone considering this product?

Make sure you can integrate your data in a way that leverages the tool at the highest level

Pros

  • Caring
  • Respectful
  • Altruistic
  • Includes Product Enhancements

Cons

  • Leverages Incumbent Status

Jaione d.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2022

A software in constant updating

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Marketing Cloud is constantly updated and is more complete than other software with similar features. With Marketing Cloud you can develop a 360º automated marketing from a unique site.

What is your favorite aspect of this product?

The ability to manage social networks or email marketing campaigns from

What do you dislike most about this product?

Sometimes it takes a long time to upload, each additional package costs extra, and the platform does not take usability into account.

What recommendations would you give to someone considering this product?

That you will need specific training to understand the platform and its features, and that any additional packs come at a cost.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Vendor Friendly Policies
  • Leverages Incumbent Status

Ashim M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2022

Efficient and user friendly.

Likeliness to Recommend

7 /10

What differentiates Salesforce Marketing Cloud from other similar products?

It's ease of usability. Easy to learn.

What is your favorite aspect of this product?

The convenience of easy to use.

What do you dislike most about this product?

It could have more features. It must compete well with other alternatives.

What recommendations would you give to someone considering this product?

It is a user friendly platform.

Pros

  • Reliable
  • Performance Enhancing
  • Acts with Integrity
  • Over Delivered