What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Social Media Marketing Management
Marketing Analytics
Email Marketing Automation
Community Marketing Management
Marketing Asset Management
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Marketing Operations Management
Multi Channel Integration
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Ease of Customization
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Regan P.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Sep 2022
Most effective in building digital experiences
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Salesforce Marketing Cloud is a flexible platform that grows with our business and it is not a tool that can become obsolete. It's workflow functionality helps create targeted workflows by dragging and dropping actions onto a visual editor. Marketers can better understand customers and provide them with want they want with Saleforce Marketing Cloud
What is your favorite aspect of this product?
The cloud has solutions for every imaginable customer encounter, from the data that drives our strategy to the final phases of the digital journey. As I use Salesforce Marleting Cloud to contruct customee profiles using data-driven insights, I am able to develop more relevant messaging that speaks to customer's specific requirements
What do you dislike most about this product?
It is less configurable and the reason for this is that when updates and improvements are made to the platform, it doesn't break all of our customizations, it adds to them
What recommendations would you give to someone considering this product?
It all sounds great in theory but the only way to know what I am really talking about is to give Salesforce Marketing Cloud a try. If you want to grow and expand your marketing campaign, Salesforce Marketing Cloud is without doubt the way to go
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Adam-Fin S.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Jul 2022
A complete software for marketing automation.
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
I compared 3 marketing Automation answers Hubspot, Marketo, and Salesforce promoting Cloud by their options and cost. What one do I select for my marketing team? I took all three of them demos. I saw and compare the quality of using their features, User expertise, and visibility (in terms of tracking ) once executing a campaign. I found the most effective intuitive dashboard and helpful data with its detailing in the salesforce promoting automation.
What is your favorite aspect of this product?
Pardot permits you to customize and build everything – aside from their restricted reporting capabilities – from pre-built email templates, custom email templates, landing pages, custom redirects, social media, lead evaluation and grading, and much more. The product is straightforward to use and simple to learn. Live dashboard. Pardot allows you to observe individuals move with your website, emails, landing pages, forms, and content in real-time. It permits the practicality to satisfy our customers’ unique desires while conjointly providing the runway for us to grow into new Salesforce merchandise when we are ready.
What do you dislike most about this product?
For starters, their support could be a pain in the butt to use. Same with their “documentation” – myself and every one of my colleagues who use this platform typically learn from blogs online as opposed to from any Salesforce-operated materials. The platform is outdated in style and is thus not user-friendly.
What recommendations would you give to someone considering this product?
If you would like a whole marketing automation solution and no budget complexity then select it. Initially, this product can look high-priced but once its complete implementation, you’ll see the conversion rate is recovering and better.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Unique Features
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Rohit S.
- Role: Consultant
- Industry: Engineering
- Involvement: End User of Application
Submitted Jul 2022
Features are okay
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Release new features
What is your favorite aspect of this product?
Scalability of its apps
What do you dislike most about this product?
Performance is not reliable
What recommendations would you give to someone considering this product?
Improve the reliability of software
Pros
- Helps Innovate
- Client's Interest First
- Reliable
- Effective Service
Cons
- Slower Product Innovation
- Wastes Time
- Less Productive
Please tell us why you think this review should be flagged.
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