Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score

8.9 /10

CX Score

9.1 /10

114 Reviews Write a Review

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details

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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

4 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Conflict Resolution

2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2022 Data Quadrant Gold Medalist

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative

4% Neutral

93% Positive

Pros

Helps Innovate
Reliable
Effective Service
Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

Social Media Marketing Management

Marketing Analytics

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Multi Channel Integration

Vendor Capability Ratings

Average 84

Business Value Created

Quality of Features

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration

Salesforce Marketing Cloud Reviews

Isabella D. W.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

A good tool for monitoring and campaign launch

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

This tool will make it possible to take the data of many campaigns to the maximum and thus make the most of them when they are launched on the market at the right time, and to be able to measure these campaigns to offer and assure our clients that we are serving each one of them satisfactorily.

What is your favorite aspect of this product?

I like this tool because it will allow us to plan everything faster and the partners can be part of the team based on each knowledge that each one of them offers instantly, it will allow us to get to know our clients by involving them in new ways with messages with all their data, and when good work flows relationships grow

What do you dislike most about this product?

I like everything about this tool

What recommendations would you give to someone considering this product?

My recommendations to implement this tool as an excellent option for analysis and measurement of customer satisfaction about our services a good tool

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Inspires Innovation

Gianna R.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

Finest solve to all of your business needs

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

We employs it for email campaigns. We've observed and we've been capable to raise our click-through percentages, and we're seeing that they're engaging with our marketing more. We are effectively monitoring user journeys within Salesforce and also running marketing emails, that makes it easier for us to reach out to customers.

What is your favorite aspect of this product?

Simple to use, with excellent tracking data. I enjoy observing whenever and also how many instances my receiver reads our email. This reporting enables me to create emails that are most probable to get noticed based on the timetable.

What do you dislike most about this product?

There's also a minor learning curve to achieve our desired outcomes, but once we grasp the functions, it is simple to manage. More in-depth videos that are subdivided into little bits of wisdom would just be beneficial.

What recommendations would you give to someone considering this product?

It's indeed time and money well spent. Email boxes may be stressful, and fast replies merely to get that off your table are not a smart option.

Pros

Performance Enhancing
Caring
Client Friendly Policies
Transparent

Alice R.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

Simple and flawless Email marketing tool

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Advantages our team and we can customize our customer experiences. It enables us to communicate effectively and intelligently with possible business associates.

What is your favorite aspect of this product?

The programmed solutions can be useful, then we can also tweak the format to our liking. It has aided in the growth of our company, and I utilize it for marketing purposes.

What do you dislike most about this product?

Whenever the data in a Dataset or Lists is large in quantity, it requires a long time to download and occasionally the program just freezes.

What recommendations would you give to someone considering this product?

Salesforce Email marketing is amongst the finest in the marketplace for creating, deploying, and tracking emails.

Pros

Helps Innovate
Reliable
Respectful
Fair

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Salesforce Marketing Cloud Ratings

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Marketing Cloud Reviews

Isabella D. W.

A good tool for monitoring and campaign launch

Likeliness to Recommend

Pros

Gianna R.

Finest solve to all of your business needs

Likeliness to Recommend

Pros

Alice R.

Simple and flawless Email marketing tool

Likeliness to Recommend

Pros

Feature Ratings

Advanced Campaign Management

Social Media Marketing Management

Marketing Analytics

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Multi Channel Integration

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration