Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Salesforce Marketing Cloud
8.9 /10

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details


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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

4% Negative
4% Neutral
92% Positive

Pros

  • Helps Innovate
  • Reliable
  • Saves Time
  • Respectful

Feature Ratings

Average 87

Advanced Campaign Management

90

Social Media Marketing Management

89

Marketing Analytics

89

Email Marketing Automation

88

Community Marketing Management

88

Marketing Asset Management

87

Advanced Data Segmentation

87

Marketing Workflow Management

86

Mobile Marketing Management

86

Marketing Operations Management

85

Multi Channel Integration

85

Vendor Capability Ratings

Average 84

Business Value Created

86

Quality of Features

86

Ease of Customization

85

Availability and Quality of Training

84

Ease of Data Integration

84

Usability and Intuitiveness

83

Breadth of Features

83

Vendor Support

83

Product Strategy and Rate of Improvement

81

Ease of Implementation

81

Ease of IT Administration

80

Salesforce Marketing Cloud Reviews

Ruby C.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Salesforce Marketing Cloud is the Marketing Genius

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud from other similar products?

This is a pro in the field of marketing, a whole cloud of marketing that also includes a CRM. Our company has customized this CRM according to our needs. It comes with lots and lots of features and you really need a specialist to work with it. It covers almost all needs of inbound and outbound marketing.

What is your favorite aspect of this product?

Salesforce marketing comes with a journey builder that helps to create and keep a check on the journey of every consumer in the company. It is also equipped with Email Studio that helps in creation of creative yet professional emails that too in no time, you can just drag and drop your email format for masses. Next comes their Mobile Studio which helps with almost all kinds of outbound marketing that includes SMS, notifications, messages and much more.

What do you dislike most about this product?

All the benefits we enjoy with Salesforce marketing cloud actually comes at a huge price. My company was using another platform before and it was half the price they are paying now. A company with good revenue surely can afford it but small and mid-sized companies do struggle to grab their hands on something as good as salesforce is.

What recommendations would you give to someone considering this product?

I highly recommend it to all companies especially those who are struggling with their marketing or are trying to level up their marketing game. However, you need a good budget for this, if you are willing to do so, then why not have a good thing that actually benefits you.

Pros

  • Reliable
  • Effective Service
  • Caring
  • Respectful

Lara D.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

This is an integrated customer engagement platform

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Principal benefits of the use of Salesforce advertising Cloud Profound expertise on the customer: it turns into possible to attach facts from exclusive assets and gadgets with this platform to attain a unmarried unified imaginative and prescient of the consumer. And also, you'll be able to capture and set off first-, 2nd-, and 1/3-party data.

What is your favorite aspect of this product?

The automation is excellent. It saves us quite a few time and it makes us flow faster. Customization with artificial intelligence: marketing Cloud lets in the aggregate of data with the power in their Einstein tool so that interactions can be prepared with AI. E-mail automation is maximum valuable. We use advertising and marketing Cloud for advertising campaigns and engaging customers. It's far a enterprise-centered application for a selected place of commercial enterprise, that's obtaining customers.

What do you dislike most about this product?

Selecting extra merchandise to supplement your solution with entails higher costs. If you have substantial needs in income, customer service, and advertising, and plan to peer to them all with Salesforce merchandise, the message is clear: get equipped to pay.

What recommendations would you give to someone considering this product?

We need a improvement surroundings for advertising and marketing Cloud. Currently, there is no improvement environment for this solution. Other Salesforce products, together with income and service Cloud, have a improvement surroundings wherein the builders can do some things and then publish them in production.

Pros

  • Continually Improving Product
  • Unique Features
  • Efficient Service
  • Respectful

Adiratna D.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

A marketing force badged with intelligence

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce has lots of studios dedicated to several types of marketing and now you can choose what type of management your business will prefer and grab your hands on it to ease the tasks and manage them on one platform that is highly professional in that specific manner. You can manage your users' interactions and respond to them in a timely and professional way. All you care about in the marketing field is customers and this platform helps you draw out that perfect approach to achieve that goal.

What is your favorite aspect of this product?

Salesforce is one of my most favorite social media management platforms because it’s leading edge is its communication. You can communicate timely and rightly with all your clients, be it B2B or B2C clientele, it will always be on time and in a very clear and neat manner. Management of your social media in any type of niche is no longer a dream you can avail it right here in front of you.

What do you dislike most about this product?

It is a great platform that comes with several attributes and qualities; however, it does not really give you the proper support you need at the time of crisis. You will need to figure out this one on your own. I am not very sure if this happens with me and all my colleagues or this is actually a thing there because we usually need to figure out a solution on our own.

What recommendations would you give to someone considering this product?

It is a hallmark in the name of marketing, you get dedicated services for dedicated fields and you get anything and everything you can imagine. The pricing is quite reasonable and apart from working on a feature or two everything is in good shape so why wait for another time, try it today and change your tomorrow!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy