What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Saves Time
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Social Media Marketing Management
Marketing Analytics
Email Marketing Automation
Community Marketing Management
Marketing Asset Management
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Marketing Operations Management
Multi Channel Integration
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Alyssa G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
It is an integrated client engagement platform
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
This Salesforce advertising platform generates attention and awareness at some point of the entire technique (a -way engagement in actual-time), which also offers insights to provide each consumer the high-quality movement. Advertising Cloud performs all patron journey measurements via specific channels and gadgets, the use of gadget studying (Einstein) and other tools inclusive of the Google Analytics 360 Integration.
What is your favorite aspect of this product?
Superb customer support. Our account supervisor became very arms on- I even went to their places of work for a training day. It has a high-quality user interface that is easy to apply for those of us who do not have a coding history.
What do you dislike most about this product?
Integrate product evaluations into your platform when you have now not already so customers do no longer have to combine with other vendors/equipment. It calls for a while and on boarding to installation the combination together with your product and Evergage.
What recommendations would you give to someone considering this product?
Salesforce marketing Cloud is an effective tool that permits businesses to realize, fee, and assist their ingredients, ultimately increasing loyalty and using shared results. Advertising Cloud is flexible sufficient to be used independent of other.
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Respectful
Please tell us why you think this review should be flagged.
Isabella D. W.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Feb 2022
A good tool for monitoring and campaign launch
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
This tool will make it possible to take the data of many campaigns to the maximum and thus make the most of them when they are launched on the market at the right time, and to be able to measure these campaigns to offer and assure our clients that we are serving each one of them satisfactorily.
What is your favorite aspect of this product?
I like this tool because it will allow us to plan everything faster and the partners can be part of the team based on each knowledge that each one of them offers instantly, it will allow us to get to know our clients by involving them in new ways with messages with all their data, and when good work flows relationships grow
What do you dislike most about this product?
I like everything about this tool
What recommendations would you give to someone considering this product?
My recommendations to implement this tool as an excellent option for analysis and measurement of customer satisfaction about our services a good tool
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Inspires Innovation
Please tell us why you think this review should be flagged.
Gianna R.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
Finest solve to all of your business needs
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
We employs it for email campaigns. We've observed and we've been capable to raise our click-through percentages, and we're seeing that they're engaging with our marketing more. We are effectively monitoring user journeys within Salesforce and also running marketing emails, that makes it easier for us to reach out to customers.
What is your favorite aspect of this product?
Simple to use, with excellent tracking data. I enjoy observing whenever and also how many instances my receiver reads our email. This reporting enables me to create emails that are most probable to get noticed based on the timetable.
What do you dislike most about this product?
There's also a minor learning curve to achieve our desired outcomes, but once we grasp the functions, it is simple to manage. More in-depth videos that are subdivided into little bits of wisdom would just be beneficial.
What recommendations would you give to someone considering this product?
It's indeed time and money well spent. Email boxes may be stressful, and fast replies merely to get that off your table are not a smart option.
Pros
- Performance Enhancing
- Caring
- Client Friendly Policies
- Transparent
Please tell us why you think this review should be flagged.
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