Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score

8.9 /10

CX Score

9.1 /10

114 Reviews Write a Review

Claim Software

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details

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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

4 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Conflict Resolution

2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2022 Data Quadrant Gold Medalist

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative

4% Neutral

93% Positive

Pros

Helps Innovate
Reliable
Effective Service
Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

Social Media Marketing Management

Marketing Analytics

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Multi Channel Integration

Vendor Capability Ratings

Average 84

Business Value Created

Quality of Features

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration

Salesforce Marketing Cloud Reviews

Laura T.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2021

Great features at a good price

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Overall, Salesforce has been a wonderful experience for me. I work for a company with thousands of employees, and the product is widely used throughout the organization, indicating its scalability and longevity. Because there would be less integration with other programs, something Salesforce excels at, there will likely be less complexity for smaller organizations. In short, potential Salesforce users should expect to spend some time training new users, but the incredible functionality and capabilities of the tool far outweigh this learning curve.

What is your favorite aspect of this product?

Extensive and deep integration with my company's SaaS or custom-built apps, making it highly adaptable. Salesforce Sales is a powerful piece of software that can be a delight to set up if you put in the effort, or a nightmare if you don't. Those that fail with Salesforce Sales are those who feel it is a ready-to-use solution that can be acquired and implemented right now. Nope. To satisfy your needs, you'll need to configure it significantly. If you take this solution seriously, accurately record workflows and goals for your team, and put it up, you will be extremely happy with it. It doesn't have to take a long time, but it does necessitate

What do you dislike most about this product?

Some software elements, such as the meeting matrix, may, nevertheless, still require attention.

What recommendations would you give to someone considering this product?

Salesforce's skills were respected by our clients, and they feared that a sluggish sales pipeline would be detrimental to us. So we focused on optimizing and obtaining a big number of module solutions for Salesforce integration, and everything was running smoothly. The sheer amount of options accessible on the Salesforce Marketplace was also incredible, leading us to feel that this was the greatest option for those ready to pay the premium price.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sapna N.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

Amazing Software to create customized dashboards

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Granular details and a number of available filters to create customizable reports

What is your favorite aspect of this product?

One dashboard for all the data you need

What do you dislike most about this product?

Nothing as such

What recommendations would you give to someone considering this product?

Go for it, its a one stop solution for all marketing analytics needs!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Prateek S.

Role: Operations
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

Amazing software to create customized dashboard

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Granular details and number of available filters to create customizable reports

What is your favorite aspect of this product?

One dashboard for all the data you need.

What do you dislike most about this product?

Nothing as such

What recommendations would you give to someone considering this product?

Its a one stop solution for all your marketing analysis needs

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Salesforce Marketing Cloud Ratings

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Marketing Cloud Reviews

Laura T.

Great features at a good price

Likeliness to Recommend

Pros

Sapna N.

Amazing Software to create customized dashboards

Likeliness to Recommend

Pros

Prateek S.

Amazing software to create customized dashboard

Likeliness to Recommend

Pros

Feature Ratings

Advanced Campaign Management

Social Media Marketing Management

Marketing Analytics

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Multi Channel Integration

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration