Salesforce Marketing Cloud

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce Marketing Cloud makes a huge difference for the clients using it and handles both B2B/B2C communication. It helps us to grab a lot of new projects and win a lot of deals in the pipeline. Salesforce Marketing Cloud works as a great tool with a lot of features and easiness to create personalized/ dynamic emails, cloud pages, and landing pages and saves a lot of time and meet the deliverability.

What is your favorite aspect of this product?

Email and marketing automation Data management Dynamic content

What do you dislike most about this product?

The platform is extremely complex You will require at least one employee dedicated to setting it up and maintaining the platform Customer support is not great

What recommendations would you give to someone considering this product?

Salesforce Marketing Cloud can be set up to serve industries and companies of any size. However, it can be very costly, so we typically recommend it to our larger clients. SFMC has a great a-la-carte style selection of add-on features, meaning it is easy to tailor it to your specific needs, and it is a platform that can evolve with your company, meaning it is not a tool that your organization will outgrow. If you're big on reporting, the analytics offering is quite robust.

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce Marketing Cloud is extremely robust and offers us an incredible amount of power with marketing automation and reporting. It has transformed our marketing operation.

What is your favorite aspect of this product?

The breadth of data we can gather and report on, as well as the complex automation it enables.

What do you dislike most about this product?

The interface could be more intuitive, but with platforms as powerful and customizable as this, compromises sometimes need to be made.

What recommendations would you give to someone considering this product?

Be prepared to invest some time into setup and configuration.

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce Marketing Cloud offers a set of functions that facilitate the development of digital marketing of the company, to turn data into ideas and take them to action efficiently. It is a unique platform to build innovative and attractive experiences for consumers, ideal for measuring, personalizing and optimizing marketing campaigns, as well as digital experiences. It allows you to direct all our campaigns, emails, social networks, advertisements on the site, among others, in one place.

What is your favorite aspect of this product?

Salesforce Marketing Cloud has a nice user interface. It offers learning resources that make it easier for new users to manage its functions. Provides all the details to identify customer characteristics and serve them in a personalized way with artificial intelligence. It allows to integrate with several tools and the main marketing platforms. It provides a fast and customizable search engine, which comes with many features and is managed through easy-to-use control panels. The tool can be customized to suit your organization's needs.

What do you dislike most about this product?

Although it is an excellent platform, it can be very expensive and needs to incorporate customization options to improve the user experience.

What recommendations would you give to someone considering this product?

Salesforce Marketing Cloud effectively enhances the organization's e-commerce, offers a variety of great tools for digital marketers to get the most out of the suite. In addition, the Marketing Cloud is moldable according to the needs of your company.