Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score

8.9 /10

CX Score

9.1 /10

114 Reviews Write a Review

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details

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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

4 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Conflict Resolution

2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2022 Data Quadrant Gold Medalist

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative

4% Neutral

93% Positive

Pros

Helps Innovate
Reliable
Effective Service
Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

Social Media Marketing Management

Marketing Analytics

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Multi Channel Integration

Vendor Capability Ratings

Average 84

Business Value Created

Quality of Features

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration

Salesforce Marketing Cloud Reviews

Mohamad R.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Powerful but Complex

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce Marketing Cloud (SFMC) stands out from other marketing automation platforms due to its deep integration with the Salesforce ecosystem, AI-driven capabilities, and strong multi-channel engagement.

What is your favorite aspect of this product?

My favorite aspect of Salesforce Marketing Cloud is its AI-driven personalization and automation capabilities, especially with Einstein AI and Journey Builder. The ability to create highly customized, cross-channel customer journeys based on real-time data makes it incredibly powerful for large-scale marketing. Its deep integration with Salesforce’s ecosystem ensures a unified customer view, enabling businesses to deliver targeted and personalized experiences across email, SMS, social, and ads. This level of automation and intelligence helps marketers optimize campaigns efficiently and drive better engagement.

What do you dislike most about this product?

The biggest drawback of Salesforce Marketing Cloud is its complexity and steep learning curve. While it's powerful, the platform can feel overwhelming, especially for users without technical expertise. Tasks like SQL-based segmentation, API integrations, and advanced automation often require specialized knowledge or developer support.

What recommendations would you give to someone considering this product?

Assess Your Needs & Budget – SFMC is a powerful enterprise solution, but it can be expensive. Ensure your business requires its full capabilities before committing. Invest in Training – The platform has a steep learning curve, so invest in Trailhead courses, certifications, or expert consultants to maximize its potential.

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

Andrea M.

Role: Information Technology
Industry: Retail
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

Very esay to used product

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

well integrated with other Salesforce software.

What is your favorite aspect of this product?

easy to implement

What do you dislike most about this product?

elevated cost of license

What recommendations would you give to someone considering this product?

yes because it's very simply to used

Pros

Reliable
Performance Enhancing
Efficient Service
Client Friendly Policies

Christina H.

Role: Operations
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

Easy to use but not the most cost effective e

Likeliness to Recommend

5 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Easy to use

What is your favorite aspect of this product?

Ease of use

What do you dislike most about this product?

Price is expensive

What recommendations would you give to someone considering this product?

Have a dedicated person and fully train them

Pros

Altruistic
Helps Innovate
Continually Improving Product
Reliable

Cons

Commodity Features

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Salesforce Marketing Cloud Ratings

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Marketing Cloud Reviews

Mohamad R.

Powerful but Complex

Likeliness to Recommend

Pros

Andrea M.

Very esay to used product

Likeliness to Recommend

Pros

Christina H.

Easy to use but not the most cost effective e

Likeliness to Recommend

Pros

Cons

Feature Ratings

Advanced Campaign Management

Social Media Marketing Management

Marketing Analytics

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Multi Channel Integration

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration