Salesforce.com Inc

Salesforce Flow

Composite Score

8.8 /10

CX Score

9.1 /10

67 Reviews Write a Review

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What is Salesforce Flow?

Lightning Flow is a new Lightning Platform service that empowers any business to create and extend the power of process automation to any customer or employee experience.

Company Details

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Awards & Recognition

Salesforce Flow won the following awards in the Low-Code Business Process Management - Midmarket category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2025

2024 Data Quadrant Champion

2024

3 Top Rated Capabilities

5 Top Rated Features

2024

2023 Data Quadrant Champion

2023

1 Top Rated Capabilities

4 Top Rated Features

2023

Salesforce Flow Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Flow.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

98 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Flow?

1% Negative

1% Neutral

98% Positive

Pros

Enables Productivity
Respectful
Reliable
Acts with Integrity

Feature Ratings

Average 81

Collaboration

Low-Code Automation

In-App Automated Workflows

Process Workflow Designer

Customizable Performance Dashboards

Mobile Support

Process Simulation

Process Library

Permissions and Governance

External Application Data Connectors

Process Automation Templates

Vendor Capability Ratings

Average 81

Quality of Features

Breadth of Features

Business Value Created

Ease of Customization

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Also Featured in...

Low-Code Business Process Management - Enterprise

Score 6.9

View Salesforce Flow in this category (opens in a new tab)

Salesforce Flow Reviews

Pavithra R.

Role: Sales Marketing
Industry: Healthcare
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Fantastic product

Likeliness to Recommend

9 /10

What differentiates Salesforce Flow from other similar products?

Salesforce Flow allows users to build automation and workflows using a no-code or low-code interface. This makes it accessible to both technical and non-technical users, empowering business users and administrators to automate tasks without needing a developer. The drag-and-drop interface simplifies the process of creating and managing flows, making it ideal for businesses that want to improve operational efficiency without relying heavily on IT resources.

What is your favorite aspect of this product?

My favorite aspect of Salesforce Flow is definitely its no-code, low-code interface. The fact that it allows both business users and technical teams to build and manage complex workflows without writing a single line of code is really powerful. It makes automation accessible to a wider audience, empowering teams to streamline processes quickly and efficiently.

What do you dislike most about this product?

One aspect of Salesforce Flow that some users find challenging is the complexity when creating more advanced flows. While the no-code interface is a huge benefit, it can still become overwhelming when building complex, multi-step flows or when integrating with multiple systems. As the workflows grow more intricate, it might require a bit of technical knowledge to troubleshoot and manage. Even though it's designed to be user-friendly, some users have noted that it can take time to get the hang of more advanced features, such as decision elements, loops, and variables.

What recommendations would you give to someone considering this product?

If you're new to Salesforce Flow, begin with basic automation tasks to get familiar with the interface and functionality. Try automating simple processes like updating records or sending notifications before tackling more complex workflows. This will help you get comfortable with the flow-building environment.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Heath B.

Role: Finance
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2024

Fantastic product!

Likeliness to Recommend

9 /10

What differentiates Salesforce Flow from other similar products?

SalesForce has great reporting that can be used to analyze and make business decisions.

What is your favorite aspect of this product?

SalesForce has a great dashboard and can be easily customized.

What do you dislike most about this product?

There have been very few updates and product improvements.

What recommendations would you give to someone considering this product?

Overall, a great marketing and sales platform. Highly recommended!

Pros

Reliable
Enables Productivity
Efficient Service
Effective Service

Shivankur N.

Role: Consultant
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2024

Automation at its best with Salesforce Flow

Likeliness to Recommend

10 /10

What differentiates Salesforce Flow from other similar products?

It offers wide configurable options that can automate the process without code and it makes different from other similar products

What is your favorite aspect of this product?

No code and only configuration is my favourite aspect

What do you dislike most about this product?

Nothing as such to dislike about

What recommendations would you give to someone considering this product?

When someone wants to build a good complex automation process and without code then it go to option

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Unique Features

Salesforce Flow

What is Salesforce Flow?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Data Quadrant Champion

Salesforce Flow Ratings

89 Likeliness to Recommend

1 Since last award

98 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Salesforce Flow?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Low-Code Automation Ability to automate business processes with little to no coding experience or technical skillsets via intuitive tools i.e. drag and drop.

In-App Automated Workflows Ability to automate tasks and request triaging within the BPM application

Process Workflow Designer The ability to document processes in a visual manner. A common format is a workflow diagrams with swimlanes.

Customizable Performance Dashboards View data points from the process analysis on dashboards that are ready for use out-of-the-box or customizable

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Process Simulation The ability to test and model the process with simulated inputs for the purpose of optimizing the design and anticipating performance in the "real world".

Process Library A repository of documented processes which can be accessed for revision.

Permissions and Governance Approve user generated process automations, coupled with the ability to restrict access to specific processes.

External Application Data Connectors Includes preset user friendly plugins for setting up interfaces with well known Enterprise Applications and other means of automating process input/output data

Process Automation Templates Leverage pre-built templates for automating processes. Templates include sample workflows for common processes.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Low-Code Business Process Management - Enterprise

Salesforce Flow Reviews

Pavithra R.

Fantastic product

Likeliness to Recommend

Pros

Heath B.

Fantastic product!

Likeliness to Recommend

Pros

Shivankur N.

Automation at its best with Salesforce Flow

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Low-Code Automation

In-App Automated Workflows

Process Workflow Designer

Customizable Performance Dashboards

Mobile Support

Process Simulation

Process Library

Permissions and Governance

External Application Data Connectors

Process Automation Templates

Vendor Capability Ratings

Quality of Features

Breadth of Features

Business Value Created

Ease of Customization

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Vendor Support

Availability and Quality of Training