Salesforce Marketing Cloud Personalization Logo
Salesforce Marketing Cloud Personalization Logo
Salesforce.com Inc

Salesforce Marketing Cloud Personalization

Composite Score
7.8 /10
CX Score
7.8 /10
Category
Salesforce Marketing Cloud Personalization
7.8 /10

What is Salesforce Marketing Cloud Personalization?

Salesforce Marketing Cloud Personalization, formerly Interaction Studio, make 1-to-1 engagement a reality - across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution. Understand each customer's wants and needs with Interaction Studio from Salesforce.

Company Details


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Salesforce Marketing Cloud Personalization Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

76 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud Personalization?

0% Negative
10% Neutral
90% Positive

Pros

  • Enables Productivity
  • Efficient Service
  • Fair
  • Acts with Integrity

Feature Ratings

Average 85

Dashboards, Analytics and Reporting

90

CRM Integration

89

Real Time Capabilities

87

Behavioral Triggers

86

Data Aggregation

84

Data Enrichment

84

Omnichannel Integration

82

Data Security

76

Vendor Capability Ratings

Average 84

Ease of Implementation

90

Breadth of Features

89

Quality of Features

87

Vendor Support

85

Business Value Created

84

Ease of IT Administration

82

Ease of Data Integration

82

Ease of Customization

82

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Usability and Intuitiveness

78

Salesforce Marketing Cloud Personalization Reviews

Alex-Kel S.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Fairly working tool which can be utilized easily

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud Personalization from other similar products?

Interaction Studio enables our organization to gain a thorough understanding of each of its clients and stakeholders and use that information to deliver extremely relevant, individualized experiences by incorporating in-depth psychosocial data analysis and cutting-edge machine teaching with data from traditional sources. The options this tool offers are what truly astound me.

What is your favorite aspect of this product?

The product has a fantastic support staff; they are accessible around-the-clock and assist firms with plan and daily requirements. The user's research is excellent for evaluating the effectiveness of campaigns and making adjustments to settings based on that data. Additionally, it is quite simple to create consumers and get a sneak peek of our purpose.

What do you dislike most about this product?

Although some functionalities have a little steep learning curve, it is acknowledged that prior experience with AB testing is required using this type of system. The tool can be unstable and fail occasionally. The learning curve is average. Learning how to create learning recipes can be challenging at first.

What recommendations would you give to someone considering this product?

The data and test results were great for us, and it is simple and easy to use. We had a terrific time working with the Salesforce Interaction Studio team and had a positive time using this amazing technology. When contrasted to data from web traffic, the data's reliability was also very high.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features

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