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SAP

SAP CRM

Composite Score

8.3 /10

CX Score

8.6 /10

176 Reviews Write a Review

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What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

1 Top Rated Capabilities

0 Top Rated Features

2024

3 Top Rated Capabilities

1 Top Rated Features

2023

1 Top Rated Capabilities

0 Top Rated Features

2022

Conflict Resolution

2022

SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

95 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Helps Innovate
Trustworthy

Feature Ratings

Average 80

Lead Management

Sales Management

Activity and Workflow Management

Collaboration

Account and Contact Management

Customer Service Management

Analytics and Reporting

Marketing Management

Telephony and Call Center Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Average 81

Vendor Support

Quality of Features

Breadth of Features

Business Value Created

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of Customization

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

SAP CRM Reviews

YuvaTheja E.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

One of the finest tools in the market for Customer

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

It is one of the finest tools in the market with fast and friendly user interface. Its features and functionality are astounding compared to other tools in the market.

What is your favorite aspect of this product?

It is easy to explore, and one can customize its look and feel according to our need. We have integrated it with all our automations and its very much compatible with all our applications. In fact, it provides a feature to enable scripting which makes it compatible to automate with any other tool.

What do you dislike most about this product?

Nothing to dislike about

What recommendations would you give to someone considering this product?

If what you need is a fast and smooth interface with loads of features for managing your customer relations, then your search ends here.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Md.Huzzatul I.

Role: Human Resources
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Good application for business

Likeliness to Recommend

8 /10

What differentiates SAP CRM from other similar products?

Accuracy, speed & consistency

What is your favorite aspect of this product?

Simple UI.

What do you dislike most about this product?

Nothing much really

What recommendations would you give to someone considering this product?

Highly recommend

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Cons

Less Generous
Under Delivered
Less Friendly Negotiation

Inumidun B.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2025

Robust and Versatile

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

SAP CRM differentiates itself through its strong integration with enterprise resource planning (ERP) systems, enabling organizations to manage customer relationships alongside core business functions like finance, supply chain, and operations all within a unified environment. This makes it especially valuable for large enterprises seeking end-to-end process visibility and control.

What is your favorite aspect of this product?

My favorite aspect of SAP CRM is its seamless integration with other SAP modules, which allows for a unified view of customer data across sales, service, and back-office functions — supporting more informed decision-making and efficient operations.

What do you dislike most about this product?

Nothing at all

What recommendations would you give to someone considering this product?

I recommend ensuring that your IT and business teams are aligned before implementation, as the system’s full value comes from its integration with other SAP modules. Proper planning, training, and customization will help you maximize its capabilities and ensure a smoother rollout across departments.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

SAP CRM

What is SAP CRM?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

SAP CRM Ratings

84 Likeliness to Recommend

95 Plan to Renew

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love SAP CRM?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Activity and Workflow Management Text or code-based and visual workflow designers.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SAP CRM Reviews

YuvaTheja E.

One of the finest tools in the market for Customer

Likeliness to Recommend

Pros

Md.Huzzatul I.

Good application for business

Likeliness to Recommend

Pros

Cons

Inumidun B.

Robust and Versatile

Likeliness to Recommend

Pros

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Feature Ratings

Lead Management

Sales Management

Activity and Workflow Management

Collaboration

Account and Contact Management

Customer Service Management

Analytics and Reporting

Marketing Management

Telephony and Call Center Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Vendor Support

Quality of Features

Breadth of Features

Business Value Created

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of Customization

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training