SAP

SAP CRM

Composite Score

8.3 /10

CX Score

8.5 /10

174 Reviews Write a Review

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What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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2025 Emotional Footprint Champion

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

3 Top Rated Capabilities

1 Top Rated Features

2023

1 Top Rated Capabilities

0 Top Rated Features

2022

SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

95 Plan to Renew

82 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative

9% Neutral

88% Positive

Pros

Reliable
Respectful
Helps Innovate
Trustworthy

Feature Ratings

Average 80

Lead Management

Activity and Workflow Management

Sales Management

Collaboration

Account and Contact Management

Analytics and Reporting

Customer Service Management

Marketing Management

Telephony and Call Center Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Average 80

Vendor Support

Quality of Features

Business Value Created

Breadth of Features

Ease of Data Integration

Ease of Implementation

Ease of Customization

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

SAP CRM Reviews

kasturi d.

Role: Vendor Management
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

"Powerful but Complex: SAP CRM is Ideal for Large

Likeliness to Recommend

8 /10

What differentiates SAP CRM from other similar products?

SAP CRM stands out because it's made for big organizations that already use other SAP tools like finance, procurement, and supply chain. What makes it really useful is how smoothly it connects with all those systems. So, if you're working on something like a Capex project or vendor management, all the data is linked—no need to juggle between multiple platforms. It’s also flexible and can be customized to fit different industries, like hotels, manufacturing, or retail. Unlike simpler tools like Zoho or HubSpot, SAP CRM is built to handle complex processes and large teams. It may not look as fancy or be as quick to set up, but it’s powerful, re

What is your favorite aspect of this product?

What I really like about SAP CRM is how everything talks to each other so smoothly. Let’s say you’re working on a Capex project—once you raise a request, you don’t have to go chasing different departments for updates. The system pulls data from finance, procurement, vendor records—everything is connected. It just makes your life easier because you can track the full process in one place, spot delays early, and take quicker decisions. It’s like having one smart dashboard for everything instead of juggling between tools or emai

What do you dislike most about this product?

What I dislike most about SAP CRM is that it can feel complicated and heavy to use, especially at first. The interface isn’t the most user-friendly, and there’s a steep learning curve—so even simple tasks can feel like a lot of steps if you’re not fully trained. Also, making changes or customizations often requires help from IT or SAP consultants, which can slow things down. For someone who just wants to get work done quickly, this can be frustrating.

What recommendations would you give to someone considering this product?

If you're considering SAP CRM, I’d recommend it if you're already using other SAP tools like ERP, as it integrates well with them. Be prepared for a steep learning curve and invest in training. It's a powerful tool, but it requires time to master. Also, having IT support or SAP consultants can help with customizations. If you need something quick and simple, though, it might not be the best fit.

Pros

Reliable
Performance Enhancing
Unique Features
Efficient Service

Ezenwafor A.

Role: Sales Marketing
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2025

Best easy to use CRM

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

User friendly interface

What is your favorite aspect of this product?

Unique interphase

What do you dislike most about this product?

Absolutely nothing

What recommendations would you give to someone considering this product?

Pay for the highest package

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Abdulwaris G.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

I like the automated lead capturing module

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

Its simple to navigate interface

What is your favorite aspect of this product?

Its automated lead capturing feature from website, social and emails

What do you dislike most about this product?

Just the licensing renewal I think

What recommendations would you give to someone considering this product?

I would say give a try and see the amazing features it's got for you

Pros

Helps Innovate
Efficient Service
Client Friendly Policies
Altruistic

SAP CRM

What is SAP CRM?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

SAP CRM Ratings

84 Likeliness to Recommend

1 Since last award

95 Plan to Renew

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love SAP CRM?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Activity and Workflow Management Text or code-based and visual workflow designers.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SAP CRM Reviews

kasturi d.

"Powerful but Complex: SAP CRM is Ideal for Large

Likeliness to Recommend

Pros

Ezenwafor A.

Best easy to use CRM

Likeliness to Recommend

Pros

Abdulwaris G.

I like the automated lead capturing module

Likeliness to Recommend

Pros

Most Popular SAP CRM Comparisons

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Infor CRM

Oracle PeopleSoft CRM

Zoho CRM

1
Since last award

1
Since last award

Feature Ratings

Lead Management

Activity and Workflow Management

Sales Management

Collaboration

Account and Contact Management

Analytics and Reporting

Customer Service Management

Marketing Management

Telephony and Call Center Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Vendor Support

Quality of Features

Business Value Created

Breadth of Features

Ease of Data Integration

Ease of Implementation

Ease of Customization

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training