SAP

SAP Master Data Governance

Composite Score

7.9 /10

CX Score

8.0 /10

100 Reviews Write a Review

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What is SAP Master Data Governance?

A unified, trusted view of your business enables you to work more efficiently and make better decisions. The SAP Master Data Governance application helps you pull together master data and manage it centrally using a master data management layer based on SAP Business Technology Platform.

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Awards & Recognition

SAP Master Data Governance won the following awards in the Master Data Management category

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2025 Data Quadrant Champion

Latest Award, 2025

0 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

0 Top Rated Capabilities

6 Top Rated Features

2023

0 Top Rated Capabilities

6 Top Rated Features

2022

SAP Master Data Governance Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP Master Data Governance.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

1
Since last award

97 Plan to Renew

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP Master Data Governance?

5% Negative

13% Neutral

82% Positive

Pros

Trustworthy
Respectful
Security Protects
Reliable

Feature Ratings

Average 81

Reference Data Management

Entity Relationship Management

Record Linkage

Entity Deduplication

Aggregational Hierarchies Management

Metadata Management

Workflow Management

Record Deduplication

Record Management

Intrinsic Data Model

Golden Record Management

Vendor Capability Ratings

Average 80

Quality of Features

Business Value Created

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Breadth of Features

Vendor Support

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

SAP Master Data Governance Reviews

Role: Sales Marketing
Industry: Engineering
Involvement: Initial Implementation

Validated Review

Anonymous Reviewer

Submitted Feb 2024

Streamlining Data Integrity and Governance Effortl

Likeliness to Recommend

9 /10

Pros

Performance Enhancing
Client Friendly Policies
Reliable
Enables Productivity

Cons

Slower Product Innovation
Charges for Enhancements

Nicholas G. P.

Role: Operations
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Powerful data management software, easy to use.

Likeliness to Recommend

9 /10

What differentiates SAP Master Data Governance from other similar products?

Data collection was always challenging for me and even the consultant, sometimes a data is needed to input other master data, which increases the complexity of the task; however, with SAP MDG, we can securely inspect the data and also validate it in the integrated application, protecting the data's quality. So that data is not hampered and we attain integrated central governance, because SAP Master Data Governance integrates seamlessly with other third-party solutions and supports full-stack technology, it assists me in minimizing data correctness and redundancy.

What is your favorite aspect of this product?

It improves business quality by centralizing all data, reduces the complexity of master data management in each SAP module and other linked devices, and improves data presentation, SAP Master Data Governance is particularly beneficial for centralizing or decentralizing master data across domains in a hybrid landscape. SAP Master Data Governance allows monitoring, enforcing, and enhancing master data, It is the greatest platform for big data analytics, and having cross-platform security makes it safer.

What do you dislike most about this product?

It takes more time to comprehend the interface, its integration with the existing system is considerably more difficult and time consuming, and there may be some issues while data is moving from ODMs to other systems in some circumstances.

What recommendations would you give to someone considering this product?

This platform allows all master data to be captured and distributed to other systems, SAP MDG provides a centralized method for creating comprehensive master data, as well as a dashboard with a tracking system to track the data and create reports on it with its report and analysis. SAP MDG tool aids in master data management, provides a tool to eliminate data duplication, which helps to improve data accuracy, and provides a reporting and analytical capability to assist manage and regulate master data.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Doğrar .

Role: Industry Specific Role
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2023

SAP! A data game changer.

Likeliness to Recommend

8 /10

What differentiates SAP Master Data Governance from other similar products?

The centralized platform to produce, maintain, and edit master data with ensured data security and efficiency is the most useful function that SAP Master Data Governance provides me. Additionally, SAP Master Data Governance aids me in managing workflows and data integrity. By centralizing all of the data under itself, it aids in enhancing the quality of business. It aids in lowering the complexity of master data management across all SAP modules and other connected devices. It also improves comprehension of the data display. Been

What is your favorite aspect of this product?

It may be challenging to manage data across organizations, but SAP Master Data Governance (MDG) allows me to easily access a range of data points and use them for sales strategies and executive decision-making; the charts are amazing, and the financial reports are just what I need for my company. The best feature of this tool for me is its data governance capability. It helps me organize my data across departments and even with my clients; as a result, everybody is on the same page when I talk about business terms and domains, and I no longer run the risk of miscommunication and misalignment as a result.

What do you dislike most about this product?

Its customizability is the aspect of SAP Master Data Governance that I have found to be the least useful. My ability to modify the software to meet my unique business needs was incredibly difficult, and I required a lot of outside assistance to complete it.

What recommendations would you give to someone considering this product?

I like that SAP Master Data Governance has a lot of features, can store data in the cloud, is a creative solution at a fair price, has one of the best user interfaces, and is simple to control its various parts.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

SAP Master Data Governance

What is SAP Master Data Governance?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

SAP Master Data Governance Ratings

83 Likeliness to Recommend

1 Since last award

97 Plan to Renew

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love SAP Master Data Governance?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Reference Data Management Ability to store and distribute reference data created externally. Examples of reference data: country/currency codes, administrative regions, etc.

Entity Relationship Management Ability to manage relationships across entity instances within the same entity class, as well as across entity classes.

Record Linkage Ability to find records in a dataset that refer to the same entity across different data sources

Entity Deduplication Ability to resolve duplicate representation of the same entity instance based on a set of defined attribute/rules and assign unique identifier for each instance

Aggregational Hierarchies Management Ability to create and maintain hierarchical constructs/models used by the business to aggregate information for reporting and analytics.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Workflow Management Includes ability to support flexible and comprehensive workflow-based capabilities.

Record Deduplication Ability to eliminate duplicate records in a datset.

Record Management Includes ability for Data stewards to monitoring data quality, taking action to determine the root cause of flagged issues and recommending remediation actions.

Intrinsic Data Model Includes basic data models out of the box such as customer, account, product, location, etc.

Golden Record Management Includes ability to profile, clean, match, link, identify, and reconcile master data in different data sources to create and maintain the "golden record."

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

SAP Master Data Governance Reviews

Streamlining Data Integrity and Governance Effortl

Likeliness to Recommend

Pros

Cons

Nicholas G. P.

Powerful data management software, easy to use.

Likeliness to Recommend

Pros

Doğrar .

SAP! A data game changer.

Likeliness to Recommend

Pros

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Feature Ratings

Reference Data Management

Entity Relationship Management

Record Linkage

Entity Deduplication

Aggregational Hierarchies Management

Metadata Management

Workflow Management

Record Deduplication

Record Management

Intrinsic Data Model

Golden Record Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Breadth of Features

Vendor Support

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation