Semrush Customer Reviews 2025 | SoftwareReviews

Semrush

Composite Score

8.9 /10

CX Score

9.1 /10

135 Reviews Write a Review

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What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

5 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

86 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative

2% Neutral

96% Positive

Pros

Efficient Service
Reliable
Acts with Integrity
Helps Innovate

Feature Ratings

Average 83

Audience Segmentation

Data Visualization

Search Engine Optimization

Paid Search Integration

Audience Demographics

Device and Browser Analytics

Customer Value Analysis

Customer Journey Modelling

API Framework

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Average 82

Ease of Implementation

Breadth of Features

Quality of Features

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Vendor Support

Also Featured in...

Customer Intelligence

Score 8.9

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.6

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Semrush Reviews

Kuldeep Singh V.

Role: Sales Marketing
Industry: Finance
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2024

Best tool for SEO

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Magic keywords feature keyword gap analysis

What is your favorite aspect of this product?

The favourite aspect of this product is it provides great keywords research and recommendations magic keyword tool is mind blowing content assesment part is also good backlink analytics

What do you dislike most about this product?

the pricing is too high for small business

What recommendations would you give to someone considering this product?

i highly recommend this SEO tool it has exceptional capabilities comparing to other SEO tools also try their SEO certification classes those are also the best

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Dhruv V.

Role: Sales Marketing
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2024

Semrush has been a great platform for analysis

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush has been a great tool for SEO, website analysis.

What is your favorite aspect of this product?

I like the features like keywords insights and traffic metrics.

What do you dislike most about this product?

I am a bit unhappy abouit the pricing, it could be a bit lower for the yearly package,

What recommendations would you give to someone considering this product?

Get semrush for accurate analysis

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Sai P.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

SEMrush simplifies SEO.

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush is a tool that I use to better understand the complicated world of SEO (Search Engine Optimization). By monitoring and tracking certain keywords, I can make informed decisions about our website and content strategy. It allows me to gain insights into how our website is performing and how it can be improved. By analyzing the data provided by Semrush, I can identify areas for optimization and take action to improve our website's ranking on search engines.

What is your favorite aspect of this product?

I am amazed at how much I love this tool that helps me with content planning and SEO strategy. It's the first time I've used it for my job and I can't believe I ever worked without it. With this tool, I can get suggestions for titles and keywords that can help me rank better in search engines. It's like having a cheat code for SEO! I also appreciate the feature that allows me to hover over unfamiliar terms and get quick definitions. It's a genius idea that has improved my quality of life. Overall, I am very impressed with this tool.

What do you dislike most about this product?

Pro Pricing was affordable last year, but they recently doubled the price to $246, which is now too high. Please consider adjusting the pricing model.

What recommendations would you give to someone considering this product?

Semrush is a comprehensive and powerful suite of SEO, PPC, social media, and content marketing tools. It offers valuable insights and data to help you make informed decisions about your digital marketing strategy. However, it's important to consider your specific needs and experience level before diving in.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Semrush Ratings

90 Likeliness to Recommend

94 Plan to Renew

86 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Kuldeep Singh V.

Best tool for SEO

Likeliness to Recommend

Pros

Dhruv V.

Semrush has been a great platform for analysis

Likeliness to Recommend

Pros

Sai P.

SEMrush simplifies SEO.

Likeliness to Recommend

Pros

Most Popular Semrush Comparisons

Google Analytics

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Hotjar

Mouseflow

Matomo

2
Since last award

Feature Ratings

Audience Segmentation

Data Visualization

Search Engine Optimization

Paid Search Integration

Audience Demographics

Device and Browser Analytics

Customer Value Analysis

Customer Journey Modelling

API Framework

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Quality of Features

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Vendor Support