Semrush Customer Reviews 2025 | SoftwareReviews

Semrush

Composite Score

8.9 /10

CX Score

9.1 /10

135 Reviews Write a Review

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What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

5 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

86 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative

2% Neutral

96% Positive

Pros

Efficient Service
Reliable
Acts with Integrity
Helps Innovate

Feature Ratings

Average 83

Audience Segmentation

Data Visualization

Search Engine Optimization

Paid Search Integration

Audience Demographics

Device and Browser Analytics

Customer Value Analysis

Customer Journey Modelling

API Framework

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Average 82

Ease of Implementation

Breadth of Features

Quality of Features

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Vendor Support

Also Featured in...

Customer Intelligence

Score 8.9

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.6

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Semrush Reviews

Miriam C.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Best route to Master SEO with SEMrush

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Its versatility makes it a one-stop-shop for digital marketers looking to optimize their online presence. For instance, the ability to compare your website's performance with competitors provides actionable insights for very strategic planning

What is your favorite aspect of this product?

The Keyword Magic Tool, in particular, allows for granular keyword exploration. It uncovers not only relevant terms but also related questions and long-tail variations. I use it all the time to identify niche keywords for clients' content strategy.

What do you dislike most about this product?

The UI can be overwhelming for newcomers.

What recommendations would you give to someone considering this product?

Take advantage of the educational resources provided by SEMrush to enhance your understanding of SEO concepts and best practices

Pros

Performance Enhancing
Enables Productivity
Efficient Service
Effective Service

Dirk L.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Maybe the best competitive keyword research tool

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Like all other SEO tools there are areas where SEMrush falls short, but when it comes to competitive keyword research it's as good as it gets. So you really wouldn't want to craft target recommendations or do competitor research without it.

What is your favorite aspect of this product?

Definitely the backlink research tool.

What do you dislike most about this product?

Probably that you can see data in the dashboards that you can't easily put in reports.

What recommendations would you give to someone considering this product?

If you're doing site audits and aren't doing local, it's your best bet.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Unique Features

Cons

Less Effective Service
Wastes Time
Vendor's Interest First

Sakshi D.

Role: Public Sector
Industry: Other
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2023

An SEO Tool That Makes SEO Easy

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Keyword magic tool give useful keywords for doing websites better SEO practice.

What is your favorite aspect of this product?

Various features like doing competitor research and checking links with high PA DA.

What do you dislike most about this product?

It's pricing is little bit high for individual and for small business.

What recommendations would you give to someone considering this product?

Save your time by doing your research using Semrush except doing everything manually

Pros

Continually Improving Product
Reliable
Performance Enhancing
Unique Features

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Semrush Ratings

90 Likeliness to Recommend

94 Plan to Renew

86 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Miriam C.

Best route to Master SEO with SEMrush

Likeliness to Recommend

Pros

Dirk L.

Maybe the best competitive keyword research tool

Likeliness to Recommend

Pros

Cons

Sakshi D.

An SEO Tool That Makes SEO Easy

Likeliness to Recommend

Pros

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2
Since last award

Feature Ratings

Audience Segmentation

Data Visualization

Search Engine Optimization

Paid Search Integration

Audience Demographics

Device and Browser Analytics

Customer Value Analysis

Customer Journey Modelling

API Framework

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Quality of Features

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Vendor Support