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Semrush Logo Award Winner Product Badge
Semrush

Semrush

Composite Score
8.9 /10
CX Score
9.1 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

86 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative
2% Neutral
96% Positive

Pros

  • Efficient Service
  • Reliable
  • Acts with Integrity
  • Helps Innovate

Feature Ratings

Average 83

Audience Segmentation

87

Data Visualization

86

Search Engine Optimization

86

Paid Search Integration

86

Audience Demographics

84

Device and Browser Analytics

84

Customer Value Analysis

83

Customer Journey Modelling

82

API Framework

82

Conversion Analysis

81

Social Media Analytics

81

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Breadth of Features

85

Quality of Features

85

Business Value Created

84

Usability and Intuitiveness

82

Product Strategy and Rate of Improvement

81

Ease of IT Administration

81

Ease of Data Integration

81

Ease of Customization

80

Availability and Quality of Training

79

Vendor Support

77

Semrush Reviews

Aryan S.

  • Role: Information Technology
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Most Powerful SEO and Marketing Tool

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush stands out for its comprehensive SEO and marketing insights, offering competitor reporting, robust keyword research, and accurate ranking tracking. While the Keyword Magic report's trend graph can be confusing, SEMRUSH excels in providing valuable data with a slight delay.

What is your favorite aspect of this product?

My favorite aspect is it's ability to swiftly generate SEO reports, provide daily Google SERP alerts, and streamline organic competition analysis, enhancing productivity in SEO projects.

What do you dislike most about this product?

One drawback is the confusing trend graph in the Keyword Magic report, and the data delay, often attributed to SEMRUSH's sources. Despite the Top Stories tracking feature's potential, it currently has errors that need improvement.

What recommendations would you give to someone considering this product?

For effective SEO and content marketing, Semrush is a valuable tool, offering quick SEO reports and daily Google SERP alerts. While it excels in SEO consulting and reports, improvements are needed in the On-Page SEO Checker and local SEO reporting for wider applicability.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Hanna P.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Loads of competitive insights, intuitive UI

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

The competitive insights are fantastic, and the UI is very intuitive. We appreciate the continued advancement of features for ongoing tracking and reporting.

What is your favorite aspect of this product?

Keyword magic, competitive insights

What do you dislike most about this product?

Fall behind on features being rolled out

What recommendations would you give to someone considering this product?

Identify a clear platform owner who can stay on top of training and features

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Loana A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Optimizing content with Semrush

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Conducting thorough research to find influential keywords crucial for business visibility. Analyzing competitors' keyword strategies to inform tactical decisions. Monitoring the company's website ranking in both organic and paid search results. Comparing website rankings with competitors for strategic positioning. Identifying critical backlinks from competitors' domains. Assessing backlink authority and relevance for potential partnerships. Assessing website content effectiveness and finding ways to enhance it. Semrush offers flexibility to meet varying analytical needs.

What is your favorite aspect of this product?

Semrush has a user-friendly interface, making it easy to navigate the platform. The intuitive design helps with extracting and analyzing data efficiently. Semrush's thorough competitor analysis is crucial for business. Uncovering your competitors' keyword strategies, website positions, and backlink networks informs your strategic decision-making. Semrush doesn't just present data; it offers actionable recommendations. However, with Semrush, you'll be well on your way to gaining a competitive advantage. You can use these insights to improve your website performance and digital strategies.

What do you dislike most about this product?

In situations where real-time data is crucial, be aware that certain features, like backlink analysis, may not provide instant updates. Improving competitor analysis features for a better understanding of online rivals. Adding advanced visualization tools to simplify complex data sets.

What recommendations would you give to someone considering this product?

If your business aims for an unparalleled digital analytics tool, Semrush is a vital ally. Its diverse capabilities empower strategic decision-making in keyword strategies, website positioning, backlink networks, and content optimization. Semrush provides historical data on keyword trends, allowing you to monitor changes and create effective plans. Backlink data is updated monthly, giving analysts a complete overview of current trends. Additionally, Semrush offers content analysis tools that provide practical recommendations for optimizing website content to improve its quality and relevance.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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