
What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
94 Plan to Renew
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Efficient Service
- Reliable
- Acts with Integrity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Search Engine Optimization
Paid Search Integration
Audience Demographics
Device and Browser Analytics
Customer Value Analysis
Customer Journey Modelling
API Framework
Conversion Analysis
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Quality of Features
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Availability and Quality of Training
Vendor Support
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Semrush Reviews
Aryan S.
- Role: Information Technology
- Industry: Education
- Involvement: End User of Application
Submitted Dec 2023
Most Powerful SEO and Marketing Tool
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush stands out for its comprehensive SEO and marketing insights, offering competitor reporting, robust keyword research, and accurate ranking tracking. While the Keyword Magic report's trend graph can be confusing, SEMRUSH excels in providing valuable data with a slight delay.
What is your favorite aspect of this product?
My favorite aspect is it's ability to swiftly generate SEO reports, provide daily Google SERP alerts, and streamline organic competition analysis, enhancing productivity in SEO projects.
What do you dislike most about this product?
One drawback is the confusing trend graph in the Keyword Magic report, and the data delay, often attributed to SEMRUSH's sources. Despite the Top Stories tracking feature's potential, it currently has errors that need improvement.
What recommendations would you give to someone considering this product?
For effective SEO and content marketing, Semrush is a valuable tool, offering quick SEO reports and daily Google SERP alerts. While it excels in SEO consulting and reports, improvements are needed in the On-Page SEO Checker and local SEO reporting for wider applicability.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Hanna P.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Dec 2023
Loads of competitive insights, intuitive UI
Likeliness to Recommend
What differentiates Semrush from other similar products?
The competitive insights are fantastic, and the UI is very intuitive. We appreciate the continued advancement of features for ongoing tracking and reporting.
What is your favorite aspect of this product?
Keyword magic, competitive insights
What do you dislike most about this product?
Fall behind on features being rolled out
What recommendations would you give to someone considering this product?
Identify a clear platform owner who can stay on top of training and features
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.

Loana A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Optimizing content with Semrush
Likeliness to Recommend
What differentiates Semrush from other similar products?
Conducting thorough research to find influential keywords crucial for business visibility. Analyzing competitors' keyword strategies to inform tactical decisions. Monitoring the company's website ranking in both organic and paid search results. Comparing website rankings with competitors for strategic positioning. Identifying critical backlinks from competitors' domains. Assessing backlink authority and relevance for potential partnerships. Assessing website content effectiveness and finding ways to enhance it. Semrush offers flexibility to meet varying analytical needs.
What is your favorite aspect of this product?
Semrush has a user-friendly interface, making it easy to navigate the platform. The intuitive design helps with extracting and analyzing data efficiently. Semrush's thorough competitor analysis is crucial for business. Uncovering your competitors' keyword strategies, website positions, and backlink networks informs your strategic decision-making. Semrush doesn't just present data; it offers actionable recommendations. However, with Semrush, you'll be well on your way to gaining a competitive advantage. You can use these insights to improve your website performance and digital strategies.
What do you dislike most about this product?
In situations where real-time data is crucial, be aware that certain features, like backlink analysis, may not provide instant updates. Improving competitor analysis features for a better understanding of online rivals. Adding advanced visualization tools to simplify complex data sets.
What recommendations would you give to someone considering this product?
If your business aims for an unparalleled digital analytics tool, Semrush is a vital ally. Its diverse capabilities empower strategic decision-making in keyword strategies, website positioning, backlink networks, and content optimization. Semrush provides historical data on keyword trends, allowing you to monitor changes and create effective plans. Backlink data is updated monthly, giving analysts a complete overview of current trends. Additionally, Semrush offers content analysis tools that provide practical recommendations for optimizing website content to improve its quality and relevance.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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