
What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
94 Plan to Renew
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Efficient Service
- Reliable
- Acts with Integrity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Search Engine Optimization
Paid Search Integration
Audience Demographics
Device and Browser Analytics
Customer Value Analysis
Customer Journey Modelling
API Framework
Conversion Analysis
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Quality of Features
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Availability and Quality of Training
Vendor Support
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Semrush Reviews

Yukio T.
- Role: Finance
- Industry: Electronics
- Involvement: End User of Application
Submitted Nov 2023
Comprehensive Keyword Analysis: Beyond the Basics
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush can take your keyword analysis to the next level. In my job, investigating search trends related to the financial sector has provided me with a complete understanding of our audience's requirements and behaviors. The ability to analyze competitors' strategies is a game-changer. Semrush offers a detailed analysis of keywords and search trends, enabling our financial marketing team to stay ahead. Semrush also assists in optimizing our financial content by suggesting improvements in structure and relevance, ensuring our online presence aligns with audience needs. Accuracy in data is crucial in the financial sector.
What is your favorite aspect of this product?
Semrush's strengths and benefits extend beyond keywords to strategic insights into how our audience searches. This enables us to align our financial services with their needs. Our understanding of competitor strategies helps identify gaps and opportunities, leading to a more robust marketing strategy. The tool for optimizing content ensures that our financial messages are not only seen but also connect with our audience, leading to better engagement.
What do you dislike most about this product?
To enhance its capabilities, the competitor analysis features must be improved, and the keyword research database should be expanded, providing marketers with more extensive insights that will help them refine their strategies, stay ahead in the ever-changing digital world, and keep their edge.
What recommendations would you give to someone considering this product?
Semrush can analyze our competitors' strategies, improve our content, and offer up-to-date search trend insights like no other. Semrush revealed new financial search patterns. By immediately incorporating these insights, our financial services gained high visibility in relevant internet searches. Semrush is committed to providing dependable data to ensure that our insights not only offer value but are also accurate and essential in business decision-making.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Jenny H.
- Role: Industry Specific Role
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Oct 2023
Great tool!
Likeliness to Recommend
What differentiates Semrush from other similar products?
It offers so much insight into how your websites are doing. The amount of data and information is incredible.
What is your favorite aspect of this product?
Can continually check how a website's ranking is and where to improve.
What do you dislike most about this product?
Sometimes it can be overwhelming to figure out where to find specific information.
What recommendations would you give to someone considering this product?
Would recommend if you're looking to improve your website ranking!
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Ravi C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2023
All in one amazing seo tool
Likeliness to Recommend
What differentiates Semrush from other similar products?
The features are amazing and keyword research and serp research makes all the difference.
What is your favorite aspect of this product?
The easy to understand user interface and training
What do you dislike most about this product?
Slow customer support and pricing
What recommendations would you give to someone considering this product?
If you want all in one seo tool, go for semrush. the tool is amazing and very helpful for marketers and bloggers for research and content creation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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