
What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
94 Plan to Renew
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Efficient Service
- Reliable
- Acts with Integrity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Search Engine Optimization
Paid Search Integration
Audience Demographics
Device and Browser Analytics
Customer Value Analysis
Customer Journey Modelling
API Framework
Conversion Analysis
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Quality of Features
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Availability and Quality of Training
Vendor Support
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Semrush Reviews
James E.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2025
Semrush digital marketing—SEO, content marketing,
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush sets itself apart from other digital marketing tools with its wide range of features and easy-to-use interface. It's an all-in-one solution that covers SEO, content marketing, social media management, PPC, and competitive research, making it super versatile for digital marketers. Plus, it has one of the biggest keyword and backlink databases out there, giving you tons of data to shape your marketing strategies. Semrush's detailed analytics and actionable insights help you boost your online visibility and refine your strategy.
What is your favorite aspect of this product?
One of the best aspects of Semrush is its versatility. It covers so many areas of digital marketing—SEO, content marketing, social media management, PPC, and competitive research—all in one platform. This makes it incredibly convenient for marketers who need a comprehensive tool to manage various aspects of their campaigns. Plus, the detailed analytics and actionable insights are super helpful for making informed decisions and optimizing strategies
What do you dislike most about this product?
While Semrush is a powerful tool, there are a few areas where it could improve. For instance, some users find the pricing to be on the higher side, especially for smaller businesses or individual marketers. Additionally, the sheer volume of features can be overwhelming for beginners, making the learning curve a bit steep. Lastly, while Semrush offers extensive data, sometimes the interface can feel cluttered, which might affect user experience. Despite these minor drawbacks, the benefits and capabilities of Semrush generally outweigh the negatives.
What recommendations would you give to someone considering this product?
If you're considering Semrush, it's a good idea to start with the basics like keyword research, site audit, and competitor analysis to build a solid foundation. Make use of the tutorials, webinars, and guides that Semrush offers to get acquainted with its capabilities. Take advantage of the free trial to explore the features and see how they fit your needs before committing to a subscription.
Pros
- Fair
- Helps Innovate
- Continually Improving Product
- Reliable
Please tell us why you think this review should be flagged.

Christian J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
epic software
Likeliness to Recommend
What differentiates Semrush from other similar products?
SEMrush has been consistently evolving and adapting to the ever-changing landscape of online marketing.
What is your favorite aspect of this product?
SEMrush's powerful suite of SEO and marketing tools remains top-notch.
What do you dislike most about this product?
Semrush shows the keyword difficulty up to 60 for almost all keywords.
What recommendations would you give to someone considering this product?
Semrush provides a lot of data relating not just to SEO, but PPC too
Pros
- Efficient Service
- Respectful
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.

Sanya F.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Mar 2025
Powerful SEO Tool, Game-Changer!
Likeliness to Recommend
What differentiates Semrush from other similar products?
SEMrush has in-depth keyword research opportunities, powerful competittor analysis, and a greater selection of SEO features, all-in-one which I believed made it to be market leader.
What is your favorite aspect of this product?
My favorite aspect of this product is the competitor analysis which gives detailed ideas of what our competitors are using/doing, whether the keywords they are ranking or where they get their backlinks from.
What do you dislike most about this product?
Well, SEMrush is a bit expensive which is not suitable for small businesses. Also, it doesnn't generate high volume of keywords compared to Ahrefs.
What recommendations would you give to someone considering this product?
We use Semrush everyday in our firm and it is crucial to start a new project or make an offer to a new prospect. So, I recommend the tool for seamless and smooth operations.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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