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Semrush Logo Award Winner Product Badge
Semrush

Semrush

Composite Score
8.9 /10
CX Score
9.1 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative
2% Neutral
96% Positive

Pros

  • Efficient Service
  • Reliable
  • Acts with Integrity
  • Helps Innovate

Feature Ratings

Average 83

Audience Segmentation

87

Data Visualization

86

Search Engine Optimization

86

Paid Search Integration

86

Audience Demographics

84

Device and Browser Analytics

84

Customer Value Analysis

83

Customer Journey Modelling

82

API Framework

82

Conversion Analysis

81

Social Media Analytics

81

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Breadth of Features

85

Quality of Features

85

Business Value Created

84

Usability and Intuitiveness

82

Product Strategy and Rate of Improvement

81

Ease of IT Administration

81

Ease of Data Integration

81

Ease of Customization

80

Availability and Quality of Training

79

Vendor Support

77

Semrush Reviews

James E.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2025

Semrush digital marketing—SEO, content marketing,

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Semrush sets itself apart from other digital marketing tools with its wide range of features and easy-to-use interface. It's an all-in-one solution that covers SEO, content marketing, social media management, PPC, and competitive research, making it super versatile for digital marketers. Plus, it has one of the biggest keyword and backlink databases out there, giving you tons of data to shape your marketing strategies. Semrush's detailed analytics and actionable insights help you boost your online visibility and refine your strategy.

What is your favorite aspect of this product?

One of the best aspects of Semrush is its versatility. It covers so many areas of digital marketing—SEO, content marketing, social media management, PPC, and competitive research—all in one platform. This makes it incredibly convenient for marketers who need a comprehensive tool to manage various aspects of their campaigns. Plus, the detailed analytics and actionable insights are super helpful for making informed decisions and optimizing strategies

What do you dislike most about this product?

While Semrush is a powerful tool, there are a few areas where it could improve. For instance, some users find the pricing to be on the higher side, especially for smaller businesses or individual marketers. Additionally, the sheer volume of features can be overwhelming for beginners, making the learning curve a bit steep. Lastly, while Semrush offers extensive data, sometimes the interface can feel cluttered, which might affect user experience. Despite these minor drawbacks, the benefits and capabilities of Semrush generally outweigh the negatives.

What recommendations would you give to someone considering this product?

If you're considering Semrush, it's a good idea to start with the basics like keyword research, site audit, and competitor analysis to build a solid foundation. Make use of the tutorials, webinars, and guides that Semrush offers to get acquainted with its capabilities. Take advantage of the free trial to explore the features and see how they fit your needs before committing to a subscription.

Pros

  • Fair
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Christian J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

epic software

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

SEMrush has been consistently evolving and adapting to the ever-changing landscape of online marketing.

What is your favorite aspect of this product?

SEMrush's powerful suite of SEO and marketing tools remains top-notch.

What do you dislike most about this product?

Semrush shows the keyword difficulty up to 60 for almost all keywords.

What recommendations would you give to someone considering this product?

Semrush provides a lot of data relating not just to SEO, but PPC too

Pros

  • Efficient Service
  • Respectful
  • Reliable
  • Enables Productivity

Sanya F.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Powerful SEO Tool, Game-Changer!

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

SEMrush has in-depth keyword research opportunities, powerful competittor analysis, and a greater selection of SEO features, all-in-one which I believed made it to be market leader.

What is your favorite aspect of this product?

My favorite aspect of this product is the competitor analysis which gives detailed ideas of what our competitors are using/doing, whether the keywords they are ranking or where they get their backlinks from.

What do you dislike most about this product?

Well, SEMrush is a bit expensive which is not suitable for small businesses. Also, it doesnn't generate high volume of keywords compared to Ahrefs.

What recommendations would you give to someone considering this product?

We use Semrush everyday in our firm and it is crucial to start a new project or make an offer to a new prospect. So, I recommend the tool for seamless and smooth operations.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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