
What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
94 Plan to Renew
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Efficient Service
- Reliable
- Acts with Integrity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Search Engine Optimization
Paid Search Integration
Audience Demographics
Device and Browser Analytics
Customer Value Analysis
Customer Journey Modelling
API Framework
Conversion Analysis
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Quality of Features
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Availability and Quality of Training
Vendor Support
Also Featured in...
Semrush Reviews
Varun S.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
SEMrush: All in one marketing solution
Likeliness to Recommend
What differentiates Semrush from other similar products?
SEMrush stand out from other SEO and digital marketing tools many ways. Comprehensive Suite - They offers a wide range of tools covering SEO, PPC and content marketing.
What is your favorite aspect of this product?
Favourite aspect would be Site audit tools. This feature is very user friendly.
What do you dislike most about this product?
I dont dislike any of its feature. This is the best tool.,
What recommendations would you give to someone considering this product?
I can recommend SEMrush any day. This is the best tool in the market for the kind of optimization provided for the content including topic research and SEO writing assistance, which some competitors may lack.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Mark C.
- Role: C-Level
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Sep 2024
Market leader with great range of Features
Likeliness to Recommend
What differentiates Semrush from other similar products?
Value for Money, and great range of features.
What is your favorite aspect of this product?
Position Tracking, Site Audits, Backlink Audits all fantastic
What do you dislike most about this product?
Not integrating any Social, and only finding out that it's a Module AFTER signing up for their "Guru" package.
What recommendations would you give to someone considering this product?
Compare between AHRefs and SEMRush. See which one you like best. They're it.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Less Generous
- Less Transparent
- Vendor's Interest First
Please tell us why you think this review should be flagged.

Shikher G.
- Role: Consultant
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2024
Fantastic product for SEO Research!!
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush stands out from other SEO tools because it’s an all-in-one platform that handles SEO, content marketing, social media, and PPC. It’s particularly good in competitive analysis and research.
What is your favorite aspect of this product?
One of my favorite features is the Keyword Magic Tool, which I use regularly for in-depth keyword research.
What do you dislike most about this product?
Its pricing structure, which can be quite high, especially for smaller businesses.
What recommendations would you give to someone considering this product?
I’d recommend starting with a trial or a demo to get a feel for its interface and features. Take advantage of the extensive documentation and tutorials to familiarize yourself with the platform.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
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