
What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
94 Plan to Renew
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Efficient Service
- Reliable
- Acts with Integrity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Search Engine Optimization
Paid Search Integration
Audience Demographics
Device and Browser Analytics
Customer Value Analysis
Customer Journey Modelling
API Framework
Conversion Analysis
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Quality of Features
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Availability and Quality of Training
Vendor Support
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Semrush Reviews

Babatunde A.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Dec 2023
Great SEO Software to use
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush offers different interface to create, modify and analyze ads on every digital platform
What is your favorite aspect of this product?
Retartgeting ascpect
What do you dislike most about this product?
Absence of A/B Ads testing
What recommendations would you give to someone considering this product?
Need to analyze your Ads with ease, Choose Semrush
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.

Robert G.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2023
Competitor Advantage and Keyword Expertise
Likeliness to Recommend
What differentiates Semrush from other similar products?
This powerful tool is your key to becoming an expert at analyzing keywords, outmaneuvering competitors, and optimizing your website's performance. The main attraction of Semrush is its capability to accurately reveal top-performing keywords. You can imagine having a private guide to the abundance of the internet, enabling you to adjust your content plan for optimal results while effortlessly surpassing your adversaries. It's like having an advantage in crafting successful methods for your digital journey.
What is your favorite aspect of this product?
The best feature of Semrush is its capability to discover high-performing keywords with accuracy. It saves time and enables them to adjust their content strategies for the most impact, ensuring they remain ahead of competitors in the constantly evolving digital world. Its careful monitoring guarantees that your website is always in excellent condition, allowing you to focus on your strength—designing great digital experiences. It is also adaptable for use in various sectors, from e-commerce to finance.
What do you dislike most about this product?
However, a disadvantage is that it may take some time for new users to fully utilize its powerful features because of the learning curve. However, it's worth the effort to learn how to use Semrush because it has so many useful features.
What recommendations would you give to someone considering this product?
The proof of its effectiveness is in the results: users regularly report better keyword rankings, more organic traffic, and a competitive advantage in their specific industries. These outcomes demonstrate how well Semrush delivers on its promises. Besides its keyword capabilities, Semrush also provides comprehensive competitor analysis. By dissecting rival strategies, we gain valuable insights, allowing them to fine-tune their own approaches and outmaneuver competitors in the online arena.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Mathilde N.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Nov 2023
Research keywords and competitors with Semrush
Likeliness to Recommend
What differentiates Semrush from other similar products?
Its keyword analysis capabilities are robust, providing an extensive database that allows professionals to identify relevant keywords essential for market positioning. The depth of information, including search volume and keyword difficulty, helps prioritize keywords that resonate with the target audience.Its keyword analysis capabilities are robust, providing an extensive database that allows professionals to identify relevant keywords essential for market positioning. The depth of information, including search volume and keyword difficulty, helps prioritize keywords that resonate with the target audience.
What is your favorite aspect of this product?
I've found Semrush to be a valuable tool for keyword analysis and studying financial market competition. Semrush consistently provides reliable insights, allowing professionals to base decisions on trustworthy information. Semrush is great at giving valuable insights into competitor keyword strategies, helping professionals measure how they're doing. Analyzing competitor ad copies, keywords, and organic search positions can make strategic decision-making in a highly competitive market easier. This helps us monitor our performance and stay ahead of market changes.
What do you dislike most about this product?
For those who are new to SEO and keyword analysis tools, Semrush may have a learning curve. At first, the many features and data points may seem overwhelming. However, as you become more familiar with it, you'll find that the depth of insights is a significant advantage.
What recommendations would you give to someone considering this product?
Semrush is a useful tool for strategic decision-making. Its features are exceptional, and it saves time while providing reliable data. With Semrush, I am able to stay competitive in the fast-moving financial field by acquiring the necessary insights to make informed decisions. It has now become a key part of my toolkit.As a professional dealing with complex financial data,
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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