Semrush Customer Reviews 2025 | SoftwareReviews

Semrush

Composite Score

8.9 /10

CX Score

9.1 /10

135 Reviews Write a Review

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What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

5 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

86 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative

2% Neutral

96% Positive

Pros

Efficient Service
Reliable
Acts with Integrity
Helps Innovate

Feature Ratings

Average 83

Audience Segmentation

Data Visualization

Search Engine Optimization

Paid Search Integration

Audience Demographics

Device and Browser Analytics

Customer Value Analysis

Customer Journey Modelling

API Framework

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Average 82

Ease of Implementation

Breadth of Features

Quality of Features

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Vendor Support

Also Featured in...

Customer Intelligence

Score 8.9

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.6

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Semrush Reviews

Anna R.

Role: Operations
Industry: Utilities
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Manage outreach through in-depth SEO and research

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

With a vast database and the ability to identify related keywords and long-tail variations, it stands out from competitors. The tool not only reveals competitors' keywords but also exposes their digital marketing strategies, allowing financial strategists to remain ahead in a competitive landscape. Semrush's Backlink Analytics is a standout feature that offers insight into competitors' link-building strategies. The tool helps strategists improve their own link-building for better SEO. Semrush lets people analyze multiple competitors at once. The depth of analysis depends on the user's subscription plan.

What is your favorite aspect of this product?

Semrush provides a comprehensive view of SEO performance, including keyword research, backlink analysis, and on-page optimization. This approach enables financial strategists to optimize every aspect of their digital presence. The tools for analyzing competitors provide useful information. Businesses can adjust their online marketing tactics according to what is effective for their rivals, staying ahead of industry trends. Semrush's interface simplifies the difficult task of SEO analysis. Financial strategists at any level of technical proficiency can easily navigate Semrush, making it user-friendly for all team members.

What do you dislike most about this product?

Using a tool to optimize content can improve both SEO strategies and the ability to analyze user sentiment. Consider the potential benefits and drawbacks of using Semrush, and prioritize based on specific needs and financial resources. However, while Semrush has a free plan, it has limitations. Upgrading to a paid plan may be necessary to access advanced features, which could be difficult for those on a tight budget.

What recommendations would you give to someone considering this product?

Semrush is essential for marketers looking to stay ahead. Its ability to analyze keywords and provide competitor insights allows for the creation of strong content and SEO strategies. The Keyword Magic Tool, competitor analysis features, and content optimization toolkit are invaluable for effective digital marketing. Semrush updates its database regularly, usually on a monthly basis, so users have access to the most current keyword information. It provides past information about how keywords performed, letting users follow trends and changes over time.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kevin L.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Robust feature set. Reaches top tier of results.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Great keyword and page analytics.

What do you dislike most about this product?

Limited data on non-search channels.

What recommendations would you give to someone considering this product?

Use for SEO & SEM.

Pros

Reliable
Transparent
Performance Enhancing
Enables Productivity

Desiree S.

Role: Vendor Management
Industry: Apparel
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Oct 2023

easy to use and read data

Likeliness to Recommend

6 /10

What differentiates Semrush from other similar products?

easy to use and read data for your website needs and ranking on google for keywords

What is your favorite aspect of this product?

its very fast in updating data

What do you dislike most about this product?

sometimes it is confusing what you cna or cant use

What recommendations would you give to someone considering this product?

use it for tranking and keeping updated for your website

Pros

Helps Innovate
Client's Interest First
Over Delivered
Transparent

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Semrush Ratings

90 Likeliness to Recommend

94 Plan to Renew

86 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Anna R.

Manage outreach through in-depth SEO and research

Likeliness to Recommend

Pros

Kevin L.

Robust feature set. Reaches top tier of results.

Likeliness to Recommend

Pros

Desiree S.

easy to use and read data

Likeliness to Recommend

Pros

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2
Since last award

Feature Ratings

Audience Segmentation

Data Visualization

Search Engine Optimization

Paid Search Integration

Audience Demographics

Device and Browser Analytics

Customer Value Analysis

Customer Journey Modelling

API Framework

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Quality of Features

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Vendor Support