What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
2
Since last award
98 Plan to Renew
2
Since last award
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Demographics
Data Visualization
API Framework
Audience Segmentation
Real Time Workflow Automation
Metadata Management
Customer Journey Modelling
Conversion Analysis
Predictive Analytics
Cross Channel Attribution Analysis
Anomaly Detection
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Breadth of Features
Ease of Data Integration
Business Value Created
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
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Semrush Reviews
Eduardo R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
intuitive and easy-to-use interface.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Firstly, it offers a wide range of tools and features, making it a comprehensive solution for digital marketing. From keyword analysis to competitor research, it covers all the important areas for optimizing a digital strategy.
What is your favorite aspect of this product?
its focus on SEO (Search Engine Optimization), as a user concerned about the positioning of my website in search engines, Semrush has been an invaluable tool to improve my SEO strategy.
What do you dislike most about this product?
One of the things I dislike a little about is its price, while I understand that it offers a lot of features and high quality data, the cost can be a little high for those on tighter budgets like me.
What recommendations would you give to someone considering this product?
I recommend that you evaluate your digital marketing needs and objectives. Be sure to review all the features and functionality of this platform to determine if they align with what you are looking for. Also, consider your budget and compare it with the different pricing plans they offer to find the most suitable option for you. Finally, take advantage of the support resources and tutorials it provides to get the most out of the tool.
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Effective Service
Please tell us why you think this review should be flagged.
Ram M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
Great Product for SEO and Marketing Analytics
Likeliness to Recommend
What differentiates Semrush from other similar products?
SEMrush cost effective while comparing with other products in the market like Similarweb & Ahref and added features makes people to go ahead with SEMrush.
What is your favorite aspect of this product?
Collective Visual Dashboards for Projects Easy Competitor Analysis Local SEO for Each Resgion
What do you dislike most about this product?
Revised Pricing Model this year
What recommendations would you give to someone considering this product?
1.You can use SEMrush to evaluate your SEO & marketing strategy for your company 2. You can do Competitor Analysis of any website and get their marketing strategies in SEO, Paid Campaigns , Social Media. 3. Easy Segmentation of each categories for example Keywords, Local SEO, Listing Management.
Pros
- Effective Service
- Saves Time
- Fair
- Acts with Integrity
Please tell us why you think this review should be flagged.
Buky Amenet S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
Contributes to making effective marketing efforts.
Likeliness to Recommend
What differentiates Semrush from other similar products?
One of the standout strength of Semrush is how it is able to generate extensive amounts of actionable data from pay per click , SEO and other marketing channels. Because of this , Semrush's data has proven important to key phases of my company's digital marketing campaigns , and for non-campaign activities, such as monitoring the digital efforts of our competitors through backlink alerts and ad tracking.
What is your favorite aspect of this product?
Using Semrush for keyword research is one of the features I have found most valuable on this product. Semrush is helpful for generating keywords, filtering and segmenting keywords using multiple metrics like SERP and CPC . I can also measure the potential value and marketing efficiency of a keyword for quality ranking on search engines.
What do you dislike most about this product?
The learning curve for Semrush is always steep, due to the large quantity of data it generates and the analytical skills needed for users to interprete the generated data, for actionable insight purposes. Unfortunately, Semrush doesn't provide enough training or support material for users in the aforementioned situation. Therefore, my company has always needed to spend time and resource training new staffs to use Semrush effectively .
What recommendations would you give to someone considering this product?
Semrush is expensive. Marketing teams looking to adopt this platform should put that into proper context .
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Please tell us why you think this review should be flagged.
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