Semrush Customer Reviews 2025 | SoftwareReviews

Semrush

Composite Score

8.9 /10

CX Score

9.1 /10

64 Reviews Write a Review

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What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Customer Intelligence category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact

Latest Award, 2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Service Experience
Product Impact

2024

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

2
Since last award

98 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative

3% Neutral

97% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Respectful

Feature Ratings

Average 84

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Customer Journey Modelling

Real Time Workflow Automation

Metadata Management

Conversion Analysis

Predictive Analytics

Cross Channel Attribution Analysis

Anomaly Detection

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.9

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.6

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Semrush Reviews

Eduardo R.

Role: Sales Marketing
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2023

intuitive and easy-to-use interface.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Firstly, it offers a wide range of tools and features, making it a comprehensive solution for digital marketing. From keyword analysis to competitor research, it covers all the important areas for optimizing a digital strategy.

What is your favorite aspect of this product?

its focus on SEO (Search Engine Optimization), as a user concerned about the positioning of my website in search engines, Semrush has been an invaluable tool to improve my SEO strategy.

What do you dislike most about this product?

One of the things I dislike a little about is its price, while I understand that it offers a lot of features and high quality data, the cost can be a little high for those on tighter budgets like me.

What recommendations would you give to someone considering this product?

I recommend that you evaluate your digital marketing needs and objectives. Be sure to review all the features and functionality of this platform to determine if they align with what you are looking for. Also, consider your budget and compare it with the different pricing plans they offer to find the most suitable option for you. Finally, take advantage of the support resources and tutorials it provides to get the most out of the tool.

Pros

Performance Enhancing
Enables Productivity
Unique Features
Effective Service

Ram M.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Great Product for SEO and Marketing Analytics

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

SEMrush cost effective while comparing with other products in the market like Similarweb & Ahref and added features makes people to go ahead with SEMrush.

What is your favorite aspect of this product?

Collective Visual Dashboards for Projects Easy Competitor Analysis Local SEO for Each Resgion

What do you dislike most about this product?

Revised Pricing Model this year

What recommendations would you give to someone considering this product?

1.You can use SEMrush to evaluate your SEO & marketing strategy for your company 2. You can do Competitor Analysis of any website and get their marketing strategies in SEO, Paid Campaigns , Social Media. 3. Easy Segmentation of each categories for example Keywords, Local SEO, Listing Management.

Pros

Effective Service
Saves Time
Fair
Acts with Integrity

Alina D.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Boost my online visibility with Semrush

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Semrush has tools that help me manage paid ads and social media all in one place.

What is your favorite aspect of this product?

I like keyword tracking because it helps me boost my website ranking.

What do you dislike most about this product?

Nothing until now for me.

What recommendations would you give to someone considering this product?

If your team or company is looking to get the best experience with website analytics and search engine optimization, then you should tell them to buy Semrush.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Semrush Ratings

90 Likeliness to Recommend

2 Since last award

98 Plan to Renew

2 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Eduardo R.

intuitive and easy-to-use interface.

Likeliness to Recommend

Pros

Ram M.

Great Product for SEO and Marketing Analytics

Likeliness to Recommend

Pros

Alina D.

Boost my online visibility with Semrush

Likeliness to Recommend

Pros

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Feature Ratings

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Customer Journey Modelling

Real Time Workflow Automation

Metadata Management

Conversion Analysis

Predictive Analytics

Cross Channel Attribution Analysis

Anomaly Detection

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training