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Semrush Logo Award Winner Product Badge
Semrush

Semrush

Composite Score
8.9 /10
CX Score
9.1 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Customer Intelligence category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

2
Since last award

98 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative
3% Neutral
97% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 84

Audience Demographics

86

Data Visualization

86

API Framework

85

Audience Segmentation

84

Real Time Workflow Automation

83

Metadata Management

83

Customer Journey Modelling

83

Conversion Analysis

82

Predictive Analytics

82

Cross Channel Attribution Analysis

79

Anomaly Detection

79

Vendor Capability Ratings

Average 83

Quality of Features

86

Ease of Implementation

86

Breadth of Features

85

Ease of Data Integration

85

Business Value Created

84

Ease of IT Administration

83

Ease of Customization

83

Product Strategy and Rate of Improvement

82

Vendor Support

81

Usability and Intuitiveness

79

Availability and Quality of Training

78

Semrush Reviews

Alina D.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Boost my online visibility with Semrush

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Semrush has tools that help me manage paid ads and social media all in one place.

What is your favorite aspect of this product?

I like keyword tracking because it helps me boost my website ranking.

What do you dislike most about this product?

Nothing until now for me.

What recommendations would you give to someone considering this product?

If your team or company is looking to get the best experience with website analytics and search engine optimization, then you should tell them to buy Semrush.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Marina L.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

A Powerful Customer Intelligence Software

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Besides all the amazing customer intelligence features, it also presents the best SEao capabilities.

What is your favorite aspect of this product?

I like that Semrush handles customer intelligence like a pro. I like competitors analytics capabilities as well as there fact that it handles our SEO really well.

What do you dislike most about this product?

No issues to complain about. Semrush has been amazing.

What recommendations would you give to someone considering this product?

It is a great customer intelligence software and offers many other features making it the best. No complaints.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ugwu D.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2025

Powerful SEO Tool with Room for Customization

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Semrush has held a unique place in the excessive range of features that it provides, such as keyword research, competitive analysis, and content marketing tools. It specializes even more in competition tracking, backlink analysis, and local SEO optimization. The platform's easy interface enables both beginners and experts to use it. Its holistic approach, covering not just organic but also paid search strategies, plus offering detailed insights, distinguishes it from all the other alternatives for SEO tools, delivering high-valued knowledge and resources for digital marketers.

What is your favorite aspect of this product?

I enjoy Semrush's competitor analysis feature the most. It gives thorough insight into competitors' organic rankings, paid ads, and backlink strategies, thus creating better marketing campaigns. Understanding where competitors are winning and discovering opportunities allows one to fine-tune its own marketing approach and stay one step ahead of others in the market, thereby helping in data-driven decision-making to grow.

What do you dislike most about this product?

My biggest grievance with Semrush is its pricing structure, which can be terribly high for SMEs or individual practitioners. Although the tool offers a whole bunch of features, I don't think a small fry in SEO would be able to benefit from such intensive amounts of features. Hence, it would feel too much to even think about spending money on the program.

What recommendations would you give to someone considering this product?

In my opinion, on an all-in-one SEO tool that has all the bells and whistles for keyword research, competition, and content optimization, I will place Semrush in that seat. However, before plunking down your hard-earned money, do check their free trial or lower-tier plans and see for yourself if you need all those fancy features. For small businesses and start-ups, see if it fits their strategies and budgets. Overall good for digital marketing, but if you're actively working on another area of SEO at the same time, you can probably benefit the most.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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