
What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
2
Since last award
98 Plan to Renew
2
Since last award
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Demographics
Data Visualization
API Framework
Audience Segmentation
Real Time Workflow Automation
Metadata Management
Customer Journey Modelling
Conversion Analysis
Predictive Analytics
Cross Channel Attribution Analysis
Anomaly Detection
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Breadth of Features
Ease of Data Integration
Business Value Created
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
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Semrush Reviews

.Kim M.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
Very robust set of features and functionalities.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush has the best keyword research tools in the industry. They also have the best content marketing tools, content planning tools, topic research tools, and brand monitoring functionality.
What is your favorite aspect of this product?
The comprehensiveness of Semrush is amazing. They offer a wide range of features that cater to various aspects of digital marketing, including SEO, content marketing, social media marketing, and competitive intelligence.
What do you dislike most about this product?
The complexity of Semrush can be overwhelming for beginners due to the wide range of features that it offers and the learning curve can be way too steep. It may take alot of time to learn how to get the most out of Semrush.
What recommendations would you give to someone considering this product?
Semrush is a powerful software tool that can be a valuable asset for businesses and agencies who are serious about improving their online presence. However it is not perfect, and in many ways needs some improvement, especially due to its steep learning curve and complexity.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Adrián P.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Apr 2024
Easy to use. Daily use for SEO
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush offers mostly the same features as other tools. Some tools are better for certain features, but If I had to choose only one, this would be Semrush because I consider it to be good in all features. The most differentiated features require an extra payment, but it is here where Semrush certainly overcame most SEO tools and offers really interesting features
What is your favorite aspect of this product?
Keyword research and competitors analysis.
What do you dislike most about this product?
I wish some of the additional paid features would be available without extra payment
What recommendations would you give to someone considering this product?
If you have only budget for one SEO tool, this should be Semrush
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Rebecca S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
SEO optimization and competitive analysis tool.
Likeliness to Recommend
What differentiates Semrush from other similar products?
The ease of downloading large amounts of data and the platform's straightforward design set it apart from competitors. The customer service is top-notch.
What is your favorite aspect of this product?
Using SEMrush, I no longer have to manually compile data for new clients' study topics. Every time I collect data, I double-check it using Google Trends before proposing a course of action. After that, I make sure to do a full audit of any new site we launch using SEMrush. It finds all the important details, like missing meta data or poor load times, so we can fix any problems right away.
What do you dislike most about this product?
I dislike that I have to pay more to add new projects to my subscription, and this turns out to be very expensive.
What recommendations would you give to someone considering this product?
I think this program is great because it's simple enough for new employees to pick up and run with no guidance.
Pros
- Enables Productivity
- Unique Features
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
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