Semrush Customer Reviews 2025 | SoftwareReviews

Semrush

Composite Score

8.9 /10

CX Score

9.1 /10

64 Reviews Write a Review

Claim Software

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Semrush won the following awards in the Customer Intelligence category

Filter By

2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact

Latest Award, 2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Service Experience
Product Impact

2024

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

2
Since last award

98 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative

3% Neutral

97% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Respectful

Feature Ratings

Average 84

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Customer Journey Modelling

Real Time Workflow Automation

Metadata Management

Conversion Analysis

Predictive Analytics

Cross Channel Attribution Analysis

Anomaly Detection

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.9

View Semrush in this category (opens in a new tab)

Search Engine Optimization

Score 8.8

View Semrush in this category (opens in a new tab)

Competitive Intelligence

Score 8.6

View Semrush in this category (opens in a new tab)

Semrush Reviews

imran m.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

"An SEO tool that does everything."

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush is different from Ahrefs and its competitors because it has more keyword research and content analysis tools.

What is your favorite aspect of this product?

It can be used in many situations because it has features like domain analysis, competitor keyword tracking, and SEO suggestions.

What do you dislike most about this product?

For small businesses or freelancers, prices can seem high.

What recommendations would you give to someone considering this product?

It's perfect for businesses who want a full set of SEO tools.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Zachary T.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

An incredibly easy to use SEO Tool

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush is an all-round tool. It has changed the game in our marketing with it's competitive analysis, content marketing, SEO research and PPC capabilities that we have relied on for our marketing success. Our team loves it dedicated Support team and it's easy to use interface for even a non-technical members.

What is your favorite aspect of this product?

I love many things that can't be written here but my favorites are content marketing toolset. It provides topic research, keyword research, a writing assistant and other tools. I also love the SEO tool set with cool tools like; site audits, keyword research, gap analysis, backlink analytics and keyword tracking. My team is able to set up projects, get notified, report to management and more. What else can we ask for?

What do you dislike most about this product?

We are using a Guru plan at I would love if this plan included API access. I also found traffic predictions to be misleading for a small firm.

What recommendations would you give to someone considering this product?

You need a tool from people who knows SEO and who are updated with any field changes. This is that tool.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Anjali P.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

Best tool for Competitive Intelligence & Analysis

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Semrush is unique in that it provides a complete set of tools used in search engine optimization, pay-per-click advertising, and content marketing all on one platform. It has a very detailed keyword analysis, competition research, and back linking systems.

What is your favorite aspect of this product?

My favorite aspect of Semrush is its robust keyword research tool, which offers in-depth data on search volume, competition, and trends. It’s incredibly valuable for uncovering opportunities and optimizing SEO strategies effectively.

What do you dislike most about this product?

What I dislike most about Semrush is its steep learning curve, especially for beginners. Additionally, the higher-tier plans can be expensive for smaller businesses or individuals.

What recommendations would you give to someone considering this product?

Semrush is ideal if you need an all-in-one digital marketing tool, but take time to explore its features fully to maximize its potential. Start with a free trial to determine if its advanced tools justify the cost for your need.

Pros

Continually Improving Product
Trustworthy
Efficient Service
Effective Service

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Semrush Ratings

90 Likeliness to Recommend

2 Since last award

98 Plan to Renew

2 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

imran m.

"An SEO tool that does everything."

Likeliness to Recommend

Pros

Zachary T.

An incredibly easy to use SEO Tool

Likeliness to Recommend

Pros

Anjali P.

Best tool for Competitive Intelligence & Analysis

Likeliness to Recommend

Pros

Most Popular Semrush Comparisons

Google Analytics

HubSpot Sales Hub

Adobe Analytics

Looker

Tableau CRM Analytics

Qualtrics Strategy & Research

2
Since last award

2
Since last award

1
Since last award

Feature Ratings

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Customer Journey Modelling

Real Time Workflow Automation

Metadata Management

Conversion Analysis

Predictive Analytics

Cross Channel Attribution Analysis

Anomaly Detection

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training