
What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
2
Since last award
98 Plan to Renew
2
Since last award
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Visualization
Audience Demographics
Audience Segmentation
API Framework
Customer Journey Modelling
Real Time Workflow Automation
Metadata Management
Conversion Analysis
Predictive Analytics
Cross Channel Attribution Analysis
Anomaly Detection
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Breadth of Features
Ease of Data Integration
Business Value Created
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
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Semrush Reviews
Aditi P.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
A great tool especially for Growing Startups
Likeliness to Recommend
What differentiates Semrush from other similar products?
Their elaborate list of features and easy to use functions are what makes it unique and a great tool for most companies and growing startups.
What is your favorite aspect of this product?
I like all its features.
What do you dislike most about this product?
Nothing to dislike.
What recommendations would you give to someone considering this product?
Use it well, try the basic version/ plan first and then switch to the next one. Rest should be great.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Jainam D.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2023
Does what it's paid for!
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush is my go-to in the SEO world, and here's why: it's straightforward to use, no tech headaches. It's not just about keywords; it's an all-in-one package. Need a health check for my site? Done. Spying on competitors? Semrush is my undercover agent. Regular updates mean I'm not stuck in the past. It's like having a crystal ball for the digital future. And the cherry on top – it spills the secrets of my competitors. In a nutshell, Semrush is the toolbox that makes conquering the online realm a breeze, without drowning.
What is your favorite aspect of this product?
I like Semrush for its comprehensive keyword research capabilities. Its vast database and intuitive interface make it easy for me to identify relevant keywords and optimize the online content for those keywords effectively.
What do you dislike most about this product?
The content research process can be made a bit more comprehensive and intent driven.
What recommendations would you give to someone considering this product?
If you're considering Semrush, start by clarifying your SEO goals to ensure the tool aligns with your needs. Take advantage of any trial periods offered to explore its features hands-on. Keep budget considerations in mind, as Semrush comes with a cost, and explore alternatives if needed. Invest time in training resources provided by Semrush to maximize the tool's potential. Stay informed about regular updates to ensure its relevance in the dynamic digital landscape. By carefully assessing your needs, exploring the tool, managing your budget, and staying informed, you'll be in a better position to decide if Semrush is the right fit for your SE
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Kaitlin N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Easy to use with valuable features
Likeliness to Recommend
What differentiates Semrush from other similar products?
SEMrush is very user friendly and easy to learn. It also has a great reputation in the marketing community.
What is your favorite aspect of this product?
I like the keyword magic tool to use for keyword research. To have all the data in one place on keyword clusters helps tremendously in creating the right content for our audience.
What do you dislike most about this product?
I don’t like the pay walls within the product. It’s frustrating to get to features located lower on the sidebar and realize they’re only available as add ins to the product.
What recommendations would you give to someone considering this product?
Make sure you know ahead of time what features you want out of the product so you get the right level of subscription.
Pros
- Performance Enhancing
- Efficient Service
- Inspires Innovation
- Saves Time
Please tell us why you think this review should be flagged.
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