Semrush Customer Reviews 2025 | SoftwareReviews

Semrush

Composite Score

8.6 /10

CX Score

8.8 /10

48 Reviews Write a Review

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What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

96 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative

2% Neutral

98% Positive

Pros

Helps Innovate
Reliable
Trustworthy
Unique Features

Feature Ratings

Average 81

Competitive Monitoring

Competitive Benchmarking

Competitor Profiling

AI Text

Data Aggregation and Integration

Market Share Analysis

Pricing Intelligence

Vendor Capability Ratings

Average 80

Ease of Implementation

Business Value Created

Quality of Features

Ease of IT Administration

Breadth of Features

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Also Featured in...

Customer Intelligence

Score 8.9

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Website Analytics

Score 8.9

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Search Engine Optimization

Score 8.8

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Semrush Reviews

Rene D.

Role: Industry Specific Role
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2024

The Greatest Marketing tool.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Its extensive SEO, PPC, and content marketing tools are great.

What is your favorite aspect of this product?

I can quickly find and fix technical SEO problems when I do site checks. I like how often the trends are updated.

What do you dislike most about this product?

It can be hard for beginners who only need simple tools.

What recommendations would you give to someone considering this product?

The tool can be used for many things, which is great for companies that need one for client work.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Rochelle B.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Good all-rounder SEO tool

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

The SEM Rush training academy and other add on features, which come at additional costs. Otherwise I think it's fairly similar to other products on the market.

What is your favorite aspect of this product?

Competitve benchmarking and SEO audit functionality

What do you dislike most about this product?

It doesn't deeplink to our CMS

What recommendations would you give to someone considering this product?

I would recommend starting with a free trial and engaging with a product expert to help achieve your goals with the platform

Pros

Trustworthy
Fair
Enables Productivity
Efficient Service

Navaneetha K.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Versatile digital marketing tool: SEMrush.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

SEMrush's comprehensive features, including keyword research and competitor analysis, set it apart in the digital marketing landscape. Its actionable insights and user-friendly interface empower businesses to optimize strategies effectively, making it a standout choice for enhancing online presence.

What is your favorite aspect of this product?

Its comprehensive suite of tools for digital marketing, encompassing everything from SEO to PPC advertising and content marketing. This breadth of functionality makes it a versatile and valuable resource for businesses looking to optimize their online strategies effectively.

What do you dislike most about this product?

SEMrush's pricing to be a downside, particularly for smaller businesses or those on a tight budget. Additionally, the sheer breadth of features and data can be overwhelming for new users, leading to a potentially steep learning curve. However, once users become familiar with the platform, they can harness its power more effectively.

What recommendations would you give to someone considering this product?

Start with a trial to explore features, prioritize your marketing needs, utilize educational resources, and select a plan that fits your budget. Continuously monitor performance metrics and adjust strategies based on SEMrush's insights to optimize digital marketing efforts effectively.

Pros

Enables Productivity
Efficient Service
Fair
Generous Negotitation

Cons

Less Inspiring

Semrush

What is Semrush?

Company Details

Need Assistance?

Semrush Ratings

91 Likeliness to Recommend

96 Plan to Renew

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Competitive Monitoring Tracks activities such as product launches, marketing campaigns, price changes, website updates, and social media for constant updates.

Competitive Benchmarking Compares key metrics and performance indicators to identify areas for lagging or excelling to adjust decision-making and goal setting.

Competitor Profiling Creates detailed profiles for company background, product offerings, market positioning, customers, financials and personnel for understanding SWOT.

AI Text Analyzes data on market trends, competitor actions, and customer feedback using machine learning and natural language processing to make informed decisions.

Data Aggregation and Integration Collection, aggregation and organization of multiple data sources into other business tools including CRM and data visualization.

Market Share Analysis Analyzes data and trends for insights into performance in specific markets or segments to identify opportunities and areas for improvement.

Pricing Intelligence Monitors pricing strategies, changes, discounts, promotions, and bundling options to adjust prices accordingly and remain accordingly.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Website Analytics

Search Engine Optimization

Semrush Reviews

Rene D.

The Greatest Marketing tool.

Likeliness to Recommend

Pros

Rochelle B.

Good all-rounder SEO tool

Likeliness to Recommend

Pros

Navaneetha K.

Versatile digital marketing tool: SEMrush.

Likeliness to Recommend

Pros

Cons

Feature Ratings

Competitive Monitoring

Competitive Benchmarking

Competitor Profiling

AI Text

Data Aggregation and Integration

Market Share Analysis

Pricing Intelligence

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Quality of Features

Ease of IT Administration

Breadth of Features

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support