Semrush

Keyword Research

Helps users pick the best keywords or phrases to target and bring in site traffic.

Competition Analysis

Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Rank Tracking

The ability to check keyword ranks on one or many major search engines.

On-Page Tracker/Optimization

Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Content Optimization

Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Backlink Tools

Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Analytics and Reporting

Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Auditing

Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Local SEO

Assists in optimizing a website for local searches and targeting local customers.

Alerts

Provide alerts when your brand or website is mentioned or linked.

Ease of Implementation

Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created

Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features

Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features

Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness

End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration

This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement

Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration

Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training

Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization

Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support

The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.