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Twilio

SendGrid Email Marketing

Composite Score

8.7 /10

CX Score

8.9 /10

68 Reviews Write a Review

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What is SendGrid Email Marketing?

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

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Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

Filter By

1 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2025

2 Top Rated Capabilities

7 Top Rated Features

2024

Conflict Resolution

2023

1 Top Rated Capabilities

11 Top Rated Features

2023

0 Top Rated Capabilities

8 Top Rated Features

2022

SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

3% Negative

5% Neutral

92% Positive

Pros

Acts with Integrity
Performance Enhancing
Efficient Service
Generous Negotitation

Feature Ratings

Average 87

Email Delivery

Auto-Responders

A/B Testing

Basic Reporting and Analytics

Mobile Optimized

Dynamic Content

Campaign Management

Surveys and Polling

Text Messaging

Segmentation

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Average 84

Business Value Created

Vendor Support

Ease of Customization

Ease of Data Integration

Quality of Features

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Availability and Quality of Training

Usability and Intuitiveness

SendGrid Email Marketing Reviews

Silvia D.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

"It's functioning wonderfully."

Likeliness to Recommend

9 /10

What differentiates SendGrid Email Marketing from other similar products?

Dynamic layouts in HTML let me make different multifunctional messages that acknowledge JSON. I've made a very cool email with various graphs and tables that are turning out impeccably for our needs! I've addressed all the email deliverability issues I used to have with huge email campaigns. Their foundation is sufficiently vigorous to deal with high volume. SendGrid considers SMTP hand-off of email from any area. In the wake of moving to Microsoft 365, some legacy applications couldn't send emails utilizing Microsoft 365. SendGrid permits this at an extremely low cost.

What is your favorite aspect of this product?

We're utilizing its robotized dynamic layouts and it's working impeccably! The diagram and table created by JSON work incredibly well. SendGrid has been demonstrated to be great for incorporation with different tools for sending monstrous messages. With their committed IP, I've had the option to keep my IP send notoriety at a sound level. Likewise, they have some of the most outstanding client support I've at any point utilized. They're fast to answer and they'll stay with you and even develop until the issue is settled.

What do you dislike most about this product?

In some cases, the arrangement cycle can be somewhat confounded, but with a few directions and help, it tends to be sensible. I do have very many grievances about SendGrid, yet assuming I needed to pick something, it would be that the assistance doesn't handily consider various clients in a similar association. This is a minor issue that doesn't adversely influence my assessment of the help.

What recommendations would you give to someone considering this product?

It's anything but a straightforward tool. However, if you read its documentation and begin utilizing all of its true capacity, you will cherish it. Make certain to exploit the elements. I truly suggest it.

Pros

Efficient Service
Effective Service
Caring
Respectful

Dominik E.

Role: Sales Marketing
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2023

A leader in transactional and marketing emails

Likeliness to Recommend

7 /10

What differentiates SendGrid Email Marketing from other similar products?

their APIs and how to set them up, the dev team loved the supporting articles and all in all, this was relatively easily set up. There was very good uptime and reliability of email sends.

What is your favorite aspect of this product?

The simplicity of their APIs and no fuss from dev team.

What do you dislike most about this product?

I wasn't keen on the reporting dash of transactional emails

What recommendations would you give to someone considering this product?

Great independent platform, consider whether you want an all inclusive platform.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Juan R.

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

Sendgrid allows businesses to send emails at scale

Likeliness to Recommend

9 /10

What differentiates SendGrid Email Marketing from other similar products?

Sendgrid is an excellent email marketing platform that provides businesses with the scalability and deliverability they need to succeed. Its easy-to-use API, detailed analytics, and customizable templates make it a top choice for businesses that rely on email marketing campaigns. The platform allows me to send emails at scale, which is crucial for my business. I can send up to 100,000 emails daily, which is five to ten times more than I could send with other email marketing tools. .

What is your favorite aspect of this product?

I chose Sendgrid because of its scalability and deliverability. I needed a platform to handle sending many emails, and Sendgrid was the perfect solution. Additionally, Sendgrid's high deliverability rate ensures that my emails reach their intended recipients.

What do you dislike most about this product?

Sendgrid's pricing can be expensive for large email businesses. Sendgrid's automation features are limited.

What recommendations would you give to someone considering this product?

I would recommend Sendgrid to businesses that need to send many emails. The platform's scalability and deliverability make it an excellent choice for businesses that rely on email marketing campaigns. I highly recommend Sendgrid to businesses that need to send emails at scale. I integrate Sendgrid with other products, including Salesforce marketing Cloud, my CRM and marketing automation software. Integrating Sendgrid with other software has made it easier to manage my email marketing campaigns and track their success.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

SendGrid Email Marketing

What is SendGrid Email Marketing?

Company Details

Book a Free Demo Today!

Awards & Recognition

SendGrid Email Marketing Ratings

89 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love SendGrid Email Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Surveys and Polling Ability to survey customers and gather feedback.

Text Messaging The capability to send messages by SMS in addition to email.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

SendGrid Email Marketing Reviews

Silvia D.

"It's functioning wonderfully."

Likeliness to Recommend

Pros

Dominik E.

A leader in transactional and marketing emails

Likeliness to Recommend

Pros

Juan R.

Sendgrid allows businesses to send emails at scale

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Auto-Responders

A/B Testing

Basic Reporting and Analytics

Mobile Optimized

Dynamic Content

Campaign Management

Surveys and Polling

Text Messaging

Segmentation

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Business Value Created

Vendor Support

Ease of Customization

Ease of Data Integration

Quality of Features

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Availability and Quality of Training

Usability and Intuitiveness