Serpstat Customer Reviews 2025 | SoftwareReviews

Serpstat

Composite Score

8.4 /10

CX Score

8.5 /10

67 Reviews Write a Review

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What is Serpstat?

Serpstat is the go-to platform to speed up search marketing goals achievement. Customers use Serpstat to reduce the time on common search marketing tasks, repetitive, manual work, and get more clients from search.

Company Details

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Awards & Recognition

Serpstat won the following awards in the Search Engine Optimization category

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0 Top Rated Capabilities

5 Top Rated Features

2024

1 Top Rated Capabilities

3 Top Rated Features

2023

3 Top Rated Capabilities

5 Top Rated Features

2022

Serpstat Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Serpstat.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

91 Plan to Renew

2
Since last award

77 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Serpstat?

3% Negative

10% Neutral

87% Positive

Pros

Respectful
Trustworthy
Efficient Service
Caring

Feature Ratings

Average 83

Keyword Research

Analytics and Reporting

Alerts

Rank Tracking

Competition Analysis

Auditing

Holistic Visibility Tracking

On-Page Tracker/Optimization

Content Optimization

Backlink Tools

Productivity/Task Management

Vendor Capability Ratings

Average 81

Ease of Implementation

Breadth of Features

Business Value Created

Vendor Support

Availability and Quality of Training

Ease of IT Administration

Quality of Features

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Serpstat Reviews

Joe G.

Role: Sales Marketing
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Biggest bang for the buck SEO tool

Likeliness to Recommend

9 /10

What differentiates Serpstat from other similar products?

There are other similar tools, but Serpstat seems to be the best one for the price when considering the breadth of features. I can get detailed data for a low price, and it's a lot better than Google's free data. Also, it doesn't slow down my computer like a browser SEO tool.

What is your favorite aspect of this product?

It helps me get ideas for content to write based on things people are searching for, but I hadn't thought to write about. It has uncovered some high volume/low competition keywords for me.

What do you dislike most about this product?

I don't have any complaints because it does what it says it will & I haven't come up with a use case it can't fulfill.

What recommendations would you give to someone considering this product?

Take the free trials of all the most popular SEO tools, then compare to Serpstat. You'll probably see that you'll get the essential data at a lower price.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Gatere M.

Role: Human Resources
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Better Optimization With Serpstat SEO

Likeliness to Recommend

9 /10

What differentiates Serpstat from other similar products?

Besides being the best in keyword research, it also comes with great metrics and reporting features

What is your favorite aspect of this product?

While it is powerful and resourceful, understanding and using Serpstat SEO is a breeze Comes with great search engine ranking capabilities.

What do you dislike most about this product?

No issues as Serpstat SEO has been great and has made it possible for our business to rank.

What recommendations would you give to someone considering this product?

I recommend Serpstat SEO because it has been a success more so when it comes to marketing and ranking our web pages.

Pros

Reliable
Enables Productivity
Trustworthy
Efficient Service

Ben l.

Role: Sales Marketing
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Great price, all-round SEO tool

Likeliness to Recommend

8 /10

What differentiates Serpstat from other similar products?

Mainly price, it's far cheaper than the competition.

What is your favorite aspect of this product?

Effective rank tracker at a fraction of the price.

What do you dislike most about this product?

Poor integration with data studio

What recommendations would you give to someone considering this product?

It's a great all round SEO tool and much cheaper than the competition. Some of the tools aren't as powerful as competitors so better for in-house teams than agencies.

Pros

Generous Negotitation
Helps Innovate
Reliable
Performance Enhancing

Serpstat

What is Serpstat?

Company Details

Need Assistance?

Awards & Recognition

Serpstat Ratings

88 Likeliness to Recommend

1 Since last award

91 Plan to Renew

2 Since last award

77 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Serpstat?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Alerts Provide alerts when your brand or website is mentioned or linked.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Productivity/Task Management Create and manage SEO tasks and content/optimization briefs directly in-platform with seamless sharing to task management solutions.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Serpstat Reviews

Joe G.

Biggest bang for the buck SEO tool

Likeliness to Recommend

Pros

Gatere M.

Better Optimization With Serpstat SEO

Likeliness to Recommend

Pros

Ben l.

Great price, all-round SEO tool

Likeliness to Recommend

Pros

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SE Ranking

1
Since last award

2
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Feature Ratings

Keyword Research

Analytics and Reporting

Alerts

Rank Tracking

Competition Analysis

Auditing

Holistic Visibility Tracking

On-Page Tracker/Optimization

Content Optimization

Backlink Tools

Productivity/Task Management

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Business Value Created

Vendor Support

Availability and Quality of Training

Ease of IT Administration

Quality of Features

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement