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ServiceNow

ServiceNow Software Asset Management

Composite Score

8.3 /10

CX Score

8.5 /10

25 Reviews Write a Review

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What is ServiceNow Software Asset Management?

Software Asset Management runs on a single-architecture platform, enabling faster outcomes to slash spending and license compliance risks. ServiceNow Software Asset Management is the only SAM solution that operates on a single platform with a common service data model.

Company Details

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Awards & Recognition

ServiceNow Software Asset Management won the following awards in the Software Asset Management category

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2025 Data Quadrant Champion

Latest Award, 2025

7 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Product Impact
Contract Negotiation

2025

3 Top Rated Capabilities

2 Top Rated Features

2024

Contract Negotiation

2024

2 Top Rated Capabilities

2 Top Rated Features

2023

ServiceNow Software Asset Management Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ServiceNow Software Asset Management.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

1
Since last award

98 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ServiceNow Software Asset Management?

2% Negative

2% Neutral

96% Positive

Pros

Client's Interest First
Generous Negotitation
Friendly Negotiation
Helps Innovate

Feature Ratings

Average 85

Analytics and Reporting

Software Inventory Management

Cloud License Management

License Optimization Insights

Contract Management

Integration with IT Systems

Software Usage Metering

Audit Scheduling and Management

End to End Lifecycle Management

Data Center Analytics

Software Recognition Library

Vendor Capability Ratings

Average 83

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Ease of Data Integration

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Product Strategy and Rate of Improvement

Vendor Support

ServiceNow Software Asset Management Reviews

Avinash C.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2023

A comprehensive IT product

Likeliness to Recommend

8 /10

What differentiates ServiceNow Software Asset Management from other similar products?

ServiceNow Software Asset Management leverages artificial intelligence and machine learning to automate workflows, provide actionable insights, and deliver outcomes faster. I believe that the AI could play a crucial role in the upcoming trends which could help the users.

What is your favorite aspect of this product?

One of my favourite aspects of ServiceNow Software Asset Management product is its ability to optimize software spending and reduce compliance risk. With ServiceNow SAM, I can easily track and manage the software licenses across the entire lifecycle, from procurement to retirement. I can also leverage the powerful analytics and automation features to identify unused or underused software, reclaim licenses, and negotiate better contracts with vendors. ServiceNow SAM helps me save time and money while ensuring compliance with software policies and regulations.

What do you dislike most about this product?

One of the things I dislike about ServiceNow Software Asset Management product is that it can be very complex and difficult to configure. It requires a lot of customization and integration with other systems to achieve the desired results. The product also has a steep learning curve and can be overwhelming for new users. Additionally, the product can be expensive and may not provide enough value for some organizations.

What recommendations would you give to someone considering this product?

Implementing a different software request portal that allows users to leverage software purchases and installations through a self-service interface.

Pros

Saves Time
Respectful
Helps Innovate
Effective Service

Role: Information Technology
Industry: Insurance
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Mar 2023

Service now is easy to use and automation

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Deborah M.

Role: Information Technology
Industry: Insurance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Love this product

Likeliness to Recommend

9 /10

What differentiates ServiceNow Software Asset Management from other similar products?

I like the fact as a Digital Asset Manager responsible for both hardware and software assets I have all the information including procurement of products centralised in one application

What is your favorite aspect of this product?

Ability to create workflows to reduce the amount of manual input/duplication of work that can occur and stream lining processes to be more effective and automated

What do you dislike most about this product?

Due, to the popularity of the product it is hard to find developers to help enhance the full potential of this product

What recommendations would you give to someone considering this product?

Speak to users of the system ask them for demo’s of how they use the system, it is good to see how other companies actually use the product. You can also learn from their errors and how they would do thing differently after reflecting on the product

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

ServiceNow Software Asset Management

What is ServiceNow Software Asset Management?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

ServiceNow Software Asset Management Ratings

92 Likeliness to Recommend

1 Since last award

98 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love ServiceNow Software Asset Management?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Software Inventory Management Detailed inventory cataloging of all software installations across devices to track exactly how many used and unused licenses are available for each application

Cloud License Management Monitor and manage as-a-service solutions, including SaaS, IaaS, PaaS licensing, public and private cloud.

License Optimization Insights Provide actionable insights, data, and recommendations to optimize software licensing and purchasing.

Contract Management Allocate software to contracts, store all contracts in a central repository, and manage contracts with alerts for upcoming renewals, payments, and expirations.

Integration with IT Systems Integrate with Active Directory, existing inventory tools, other ITSM vendors, and third-party procurement systems.

Software Usage Metering Includes out-of-the-box support for software usage tracking to identify heavily used or unused assets across the cloud and network and collect unused licenses.

Audit Scheduling and Management The solution automates and schedules routine internal software compliance audits to verify compliance with license agreements and identify non-compliance issues

End to End Lifecycle Management Solution provides logical workflows and templates for managing the entire software lifecycle from procurement through to retirement.

Data Center Analytics Information regarding capacity and challenges unique to datacenters, such as workload modelling, virtual licensing, and mapping virtual instances to hosts.

Software Recognition Library Includes built-in software library to enhance recognition of installed packages.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

ServiceNow Software Asset Management Reviews

Avinash C.

A comprehensive IT product

Likeliness to Recommend

Pros

Service now is easy to use and automation

Likeliness to Recommend

Pros

Deborah M.

Love this product

Likeliness to Recommend

Pros

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Analytics and Reporting

Software Inventory Management

Cloud License Management

License Optimization Insights

Contract Management

Integration with IT Systems

Software Usage Metering

Audit Scheduling and Management

End to End Lifecycle Management

Data Center Analytics

Software Recognition Library

Vendor Capability Ratings

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Ease of Data Integration

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Product Strategy and Rate of Improvement

Vendor Support