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What is Shopify Plus?
Not just an ecommerce software, Shopify is the best ecommerce platform that has everything you need to sell online, on social media, or in person. Establish your brand online with a custom domain name and online store. With instant access to hundreds of the best looking themes, and complete control over the look and feel, you finally have a gorgeous store of your own that reflects the personality of your business.
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Shopify Plus Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Shopify Plus.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Shopify Plus?
Pros
- Efficient Service
- Inspires Innovation
- Saves Time
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Shopping Cart Management
Catalog Management
Payment Processing
Guided Selling
Reporting and Analytics
Order Management
Content Management
Multi-Storefront
Integrated Search
Content Localization
Multi-Language Support
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Implementation
Ease of Data Integration
Usability and Intuitiveness
Ease of Customization
Vendor Support
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
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Shopify Plus Reviews

Connor F.
- Role: Sales Marketing
- Industry: Other
- Involvement: Initial Implementation
Submitted Oct 2023
Very good service, ease of useability
Likeliness to Recommend
What differentiates Shopify Plus from other similar products?
I would say overall value and ease of use.
What is your favorite aspect of this product?
The ability to learn it easily from youtube etc
What do you dislike most about this product?
Some of the features are a bit buggy or sluggish
What recommendations would you give to someone considering this product?
Just be sure to weigh all options before purchasing!
Pros
- Caring
- Security Protects
- Helps Innovate
- Reliable
Cons
- Less Generous
Please tell us why you think this review should be flagged.

Olatayo O.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Is Shopify Plus Right for You? Key Considerations
Likeliness to Recommend
What differentiates Shopify Plus from other similar products?
Shopify Plus stands out with its unmatched scalability, handling high traffic and sales without performance drops. It automatically allocates extra server resources, ensuring smooth operations during peak times. Additionally, it offers multi-channel selling (web, mobile, social media, marketplaces) and dedicated 24/7 support with a merchant success program. These features make it ideal for large brands, especially during busy seasons or product launches.
What is your favorite aspect of this product?
My favorite aspect of Shopify Plus is its powerful automation tools like Shopify Flow and Launchpad. They streamline operations by automating repetitive tasks, such as tagging customers, restocking products, and sending personalized emails. This not only saves time but also reduces errors, helping businesses scale efficiently while enhancing customer experiences.
What do you dislike most about this product?
The biggest drawback of Shopify Plus is its high cost. The premium pricing and additional transaction fees (without Shopify Payments) make it less accessible for small or early-stage businesses with lower sales volumes. While feature-rich, the expense can strain margins for growing brands.
What recommendations would you give to someone considering this product?
For businesses considering Shopify Plus, evaluate your growth needs first. It’s ideal for large brands needing scalability, automation (like Shopify Flow), and custom checkouts. However, smaller businesses may find the cost prohibitive. Start with a lower-tier plan and upgrade later as sales grow.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Beckham L.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
A diverse ecommerce experience.
Likeliness to Recommend
What differentiates Shopify Plus from other similar products?
Shopify Plus ensures top-tier support and supplies exclusive features along with dedicated account management to users. Such high-level support, along with easy integrations and a wide range of apps, gives businesses tools to run efficiently and deliver better customer service, giving Shopify Plus an edge.
What is your favorite aspect of this product?
The great feature is how much users can customize their stores. Shopify Plus makes it possible for businesses to personalize their online stores and match their brand image with customizable design options and complex coding features. Thanks to this flexibility and a wide choice of integrations, businesses can personalize their online store to suit customers individual needs.
What do you dislike most about this product?
Shopify Plus gives plenty of opportunities to customize, but using advanced features often demands a steep learning curve. People without much technical skill could have a hard time making the most of Shopify Plus, so they may not take advantage of all its resources that can improve their business.
What recommendations would you give to someone considering this product?
Utilize the wide range of resources and support you have with Shopify Plus. Reaching out to account managers and making use of the training resources can give you a deep understanding of the platform and help you use it well.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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