Shopify Customer Reviews 2025 | SoftwareReviews

Shopify

Composite Score

8.8 /10

CX Score

9.0 /10

200 Reviews Write a Review

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What is Shopify?

Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.

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Awards & Recognition

Shopify won the following awards in the B2C eCommerce category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience
Product Impact
Contract Negotiation

Latest Award, 2025

2024 Data Quadrant Gold Medalist

2024

10 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Product Impact

2024

Conflict Resolution

2022

Shopify Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Shopify.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

92 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Shopify?

2% Negative

4% Neutral

94% Positive

Pros

Enables Productivity
Respectful
Performance Enhancing
Trustworthy

Feature Ratings

Average 83

Order Management

Payment Processing

Catalog Management

Order Portal

Content Management

Integrated Search

Reporting and Analytics

Retargeting Capabilities

Content Localization

Predictive Recommendations

Microsite Management

Vendor Capability Ratings

Average 81

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of Customization

Shopify Reviews

Vijay K.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2024

"Easy to use, but a bit pricey."

Likeliness to Recommend

10 /10

What differentiates Shopify from other similar products?

Ease of Use: Shopify is known for its user-friendly interface and intuitive design, making it easy for merchants to set up and manage their online stores without extensive technical knowledge.

What is your favorite aspect of this product?

Built-In Security: Shopify prioritizes security, offering SSL encryption, PCI compliance, and fraud protection measures to ensure the safety of transactions and customer data.

What do you dislike most about this product?

Cost: Some users find Shopify's pricing plans to be relatively expensive, especially for smaller businesses or startups with limited budgets. Additionally, transaction fees and costs associated with third-party apps can add up.

What recommendations would you give to someone considering this product?

Plan for SEO and Marketing: Develop a strategy for search engine optimization (SEO) and marketing to drive traffic to your Shopify store. Utilize built-in SEO features, social media integrations, and marketing tools to attract and engage customers.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Alexander G.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

A versatile e-commerce platform.

Likeliness to Recommend

8 /10

What differentiates Shopify from other similar products?

Shopify’s differentiated features and vendor capabilities empower businesses of all sizes to thrive in the digital marketplace.

What is your favorite aspect of this product?

Shopify provides a buildable product with a core offering across various plans.

Pros

Continually Improving Product
Enables Productivity
Trustworthy
Client Friendly Policies

Aayush P.

Role: Sales Marketing
Industry: Apparel
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2024

Best Platform to start an Ecom Business

Likeliness to Recommend

9 /10

What differentiates Shopify from other similar products?

The overall smoothness that Shopify delivery with the already available themes and customisation options in the market is exceptional

What is your favorite aspect of this product?

The easy of use and integrating with third-party software for reviews/logistics/chat automation is amazing!

What do you dislike most about this product?

The support can be better.

What recommendations would you give to someone considering this product?

absolutely the best product to use to build an ecom website, watch some youtube videos and that's all you need

Pros

Reliable
Over Delivered
Security Protects
Performance Enhancing

Cons

Slower Product Innovation
Less Effective Service
Less Caring

Shopify

What is Shopify?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

Shopify Ratings

89 Likeliness to Recommend

92 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Shopify?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Order Management Includes order entry, order processing, order tracking, and parts management.

Payment Processing Includes credit card processing, debit card processing, and payment verification.

Catalog Management Includes customizable shipping and payment options, product pricing, advanced catalog search, and navigation.

Order Portal Provides the ability for customers to log in to the portal to make purchases, view transactions and invoices, and make payments

Content Management Includes collaboration, check-in/check-out, and version control.

Integrated Search The solution provides robust product search functionality; search results can be ordered multiple ways.

Reporting and Analytics The solution provides the ability to create metrics-driven dashboards and reports showing unique visitors, click-through, conversions, payments etc.

Retargeting Capabilities The solution provides the ability to surface targeted offers based on attributes such as cart abandonment or external triggers (i.e. from a CRM).

Content Localization The solution provides support for multiple languages and currencies.

Predictive Recommendations The solution provides the ability to provide targeted product recommendations and offers to customers based on multiple data sources.

Microsite Management The solution provides the ability to create and deploy targeted product microsites, and the ability to optimize microsites for search engines.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Shopify Reviews

Vijay K.

"Easy to use, but a bit pricey."

Likeliness to Recommend

Pros

Alexander G.

A versatile e-commerce platform.

Likeliness to Recommend

Pros

Aayush P.

Best Platform to start an Ecom Business

Likeliness to Recommend

Pros

Cons

Most Popular Shopify Comparisons

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Square eCommerce

Oracle Commerce

Salesforce B2C Commerce Cloud

Feature Ratings

Order Management

Payment Processing

Catalog Management

Order Portal

Content Management

Integrated Search

Reporting and Analytics

Retargeting Capabilities

Content Localization

Predictive Recommendations

Microsite Management

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of Customization