Shopify Customer Reviews 2025 | B2C eCommerce

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Shopify

Composite Score

8.8 /10

CX Score

9.0 /10

220 Reviews Write a Review

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What is Shopify?

Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.

Company Details

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Awards & Recognition

Shopify won the following awards in the B2C eCommerce category

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2025 Data Quadrant Champion

Latest Award, 2025

10 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Service Experience
Product Impact
Contract Negotiation

2025

2024 Data Quadrant Champion

2024

10 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Product Impact

2024

2023 Data Quadrant Champion

2023

9 Top Rated Capabilities

5 Top Rated Features

2023

2022 Data Quadrant Champion

2022

5 Top Rated Capabilities

4 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Shopify Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Shopify.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Shopify?

2% Negative

3% Neutral

95% Positive

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Respectful

Feature Ratings

Average 83

Order Management

Payment Processing

Catalog Management

Order Portal

Content Management

Integrated Search

Reporting and Analytics

Content Localization

Retargeting Capabilities

Predictive Recommendations

Microsite Management

Vendor Capability Ratings

Average 82

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Availability and Quality of Training

Shopify Reviews

Sevak G.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2024

Lots of features if you don't mind paying.

Likeliness to Recommend

7 /10

What differentiates Shopify from other similar products?

Shopify provides a simple way to get your product online by yourself.

What is your favorite aspect of this product?

The setup and ease of use for specific integrations.

What do you dislike most about this product?

The cost model can get pricey after you finally get what you need out of the application.

What recommendations would you give to someone considering this product?

Figure out what you need out of the software and see if Shopify is the best choice.

Pros

Reliable
Enables Productivity
Trustworthy
Unique Features

Alex L.

Role: Operations
Industry: Transportation
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Apr 2024

It's amazing

Likeliness to Recommend

10 /10

What differentiates Shopify from other similar products?

Ease of implementation

What is your favorite aspect of this product?

Simplicity!!

What do you dislike most about this product?

Can;t think of anything

What recommendations would you give to someone considering this product?

Just do it

Pros

Reliable
Unique Features
Includes Product Enhancements
Security Protects

Cons

Less Friendly Negotiation
Less Effective Service
Less Inspiring

Emma B.

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2024

Strategic Growth through Shopper-Only Offers

Likeliness to Recommend

9 /10

What differentiates Shopify from other similar products?

By using Shopify, you can launch newsletter campaigns that offer subscribers 10% off select products. Automated logic applies discounts only to a segmented group when redeeming coupons on-site. This increases engagement without cannibalizing regular traffic. With access to real-time inventory levels across all points of sale through Shopify POS, we ensure adequate inventory ahead of time. This strategic planning prevents lost promotions from out-of-stock items.

What is your favorite aspect of this product?

Orders with shopper-only coupons are routed to a dedicated fulfillment queue for shipping efficiency. Reports distinguish between enhanced conversions and routine sales, measuring the success of offers. Automated inventory deductions update stock levels as items leave the warehouse. These promotions increased basket sizes among subscribers by 20% while strengthening our relationship. Subscribers feel valued through exclusive perks.

What do you dislike most about this product?

While the features work flawlessly, improved API connectivity would allow for more dynamic replenishment and fulfillment based on channel-specific demand signals.

What recommendations would you give to someone considering this product?

Creating sales and optimizing inventory are two of a marketing strategist's main objectives. Shopify enables targeted messaging that seamlessly drives incremental sales alongside core operations.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shopify

What is Shopify?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

Shopify Ratings

90 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Shopify?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Order Management Includes order entry, order processing, order tracking, and parts management.

Payment Processing Includes credit card processing, debit card processing, and payment verification.

Catalog Management Includes customizable shipping and payment options, product pricing, advanced catalog search, and navigation.

Order Portal Provides the ability for customers to log in to the portal to make purchases, view transactions and invoices, and make payments

Content Management Includes collaboration, check-in/check-out, and version control.

Integrated Search The solution provides robust product search functionality; search results can be ordered multiple ways.

Reporting and Analytics The solution provides the ability to create metrics-driven dashboards and reports showing unique visitors, click-through, conversions, payments etc.

Content Localization The solution provides support for multiple languages and currencies.

Retargeting Capabilities The solution provides the ability to surface targeted offers based on attributes such as cart abandonment or external triggers (i.e. from a CRM).

Predictive Recommendations The solution provides the ability to provide targeted product recommendations and offers to customers based on multiple data sources.

Microsite Management The solution provides the ability to create and deploy targeted product microsites, and the ability to optimize microsites for search engines.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Shopify Reviews

Sevak G.

Lots of features if you don't mind paying.

Likeliness to Recommend

Pros

Alex L.

It's amazing

Likeliness to Recommend

Pros

Cons

Emma B.

Strategic Growth through Shopper-Only Offers

Likeliness to Recommend

Pros

Most Popular Shopify Comparisons

Adobe Commerce

Shopify Plus

WooCommerce

Square Online

Oracle Commerce

Salesforce B2C Commerce Cloud

Feature Ratings

Order Management

Payment Processing

Catalog Management

Order Portal

Content Management

Integrated Search

Reporting and Analytics

Content Localization

Retargeting Capabilities

Predictive Recommendations

Microsite Management

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Availability and Quality of Training