

In Partnership With SelectHub

What is Shopify?
Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.
Company Details
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In Partnership With SelectHub
Shopify Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Shopify.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
92 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 91%
- Negotiation and Contract:
- 87%
- Conflict Resolution:
- 90%
- Strategy & Innovation:
- 88%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Shopify?
Pros
- Enables Productivity
- Respectful
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Order Management
Payment Processing
Catalog Management
Order Portal
Content Management
Integrated Search
Reporting and Analytics
Retargeting Capabilities
Content Localization
Predictive Recommendations
Microsite Management
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Business Value Created
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Ease of Customization
Shopify Reviews

Scott B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2024
Industry-leading e-commerce platform for SMBs.
Likeliness to Recommend
What differentiates Shopify from other similar products?
Superior useability, and modern front-end design templates for improving conversion rate. Tons of 3rd party integrations to help automate fulfillment and shipping. Constantly releasing new features to keep its merchants at the forefront of modern e-commerce.
What is your favorite aspect of this product?
Mobile app for tracking sales and activity.
What do you dislike most about this product?
I wish it had more flexibility around recurring transactions/subscriptions. However, some apps can handle this.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.

Luis L.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Awesome tools and features!
Likeliness to Recommend
What differentiates Shopify from other similar products?
There are so many differences, first of all the ease of use and implementation, create a store with Shopify is really fast besides that is self hosted so you dont need to deal with a hosting company.
What is your favorite aspect of this product?
The amount of themes, plugins and customization that a user can add to a Shopify store makes a site easy to maintain and this inclues all the common marketing tools.
What do you dislike most about this product?
The acess to the rest-api, if you need to show some products in an external app in a more efficient way for any dev is so expensive, you will need to pay an specific plan to allows you to do that, and if you do it the documentation for devs needs a lot of improvement.
What recommendations would you give to someone considering this product?
The best recommmendation is get focused on the products, with the themes Shopify helps you with a great quality of themes.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Commodity Features
- Inhibits Innovation
Please tell us why you think this review should be flagged.

Caitlyn D.
- Role: Sales Marketing
- Industry: Other
- Involvement: Vendor Selection and Purchasing
Submitted Nov 2023
Easy to use, great product
Likeliness to Recommend
What differentiates Shopify from other similar products?
Shopify makes it easy to learn how to operate
What is your favorite aspect of this product?
I like how user friendly this product is
What do you dislike most about this product?
Sometimes I found it hard to reach someone when I was having issues
What recommendations would you give to someone considering this product?
I recommend doing research prior to ensure you are choosing the best option for your company.
Pros
- Reliable
- Helps Innovate
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
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