Shopify Customer Reviews 2025 | B2C eCommerce

Write a review temporarily disabled. Our system flagged this request as potentially automated and has disabled form submission for security reasons. If you believe this is a mistake, please contact us. We’ll be happy to help resolve the issue.

Shopify

Composite Score

8.8 /10

CX Score

9.0 /10

220 Reviews Write a Review

Get Demo

In Partnership With SelectHub

Claim Software

What is Shopify?

Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

Shopify won the following awards in the B2C eCommerce category

Filter By

2025 Data Quadrant Champion

Latest Award, 2025

10 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Service Experience
Product Impact
Contract Negotiation

2025

2024 Data Quadrant Champion

2024

10 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Product Impact

2024

2023 Data Quadrant Champion

2023

9 Top Rated Capabilities

5 Top Rated Features

2023

2022 Data Quadrant Champion

2022

5 Top Rated Capabilities

4 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Shopify Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Shopify.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Shopify?

2% Negative

3% Neutral

95% Positive

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Respectful

Feature Ratings

Average 83

Order Management

Payment Processing

Catalog Management

Order Portal

Content Management

Integrated Search

Reporting and Analytics

Content Localization

Retargeting Capabilities

Predictive Recommendations

Microsite Management

Vendor Capability Ratings

Average 82

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Availability and Quality of Training

Shopify Reviews

Sami S.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Easy to use and very important as a shop owner

Likeliness to Recommend

10 /10

What differentiates Shopify from other similar products?

Shopify allows you to have everything you need, from setting up your shop till shipping, packaging and invoicing, in one space. Its incredible

What is your favorite aspect of this product?

That it's extremely easy to use and even if you can't do something on your own, you can find articles and videos for that.

What do you dislike most about this product?

Pricing could be more affordable. Also i would like to see more shipping options and features.

What recommendations would you give to someone considering this product?

If you are a business owner you would definitely benefit from Shopify. Try it for sure

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Giannis K.

Role: Sales Marketing
Industry: Apparel
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Jul 2022

Easy to Use, friendly UI, a bit expensive

Likeliness to Recommend

10 /10

What differentiates Shopify from other similar products?

Its super easy to set up, almost plug and play. Many other product have issues and require code to set up.

What is your favorite aspect of this product?

Easy to setup. Seamless intergration with Facebook analytics etc.

What do you dislike most about this product?

The price and the C.O.D feature

What recommendations would you give to someone considering this product?

Go for it but it will save you time. But if your bussiness model is based on C.O.D you will need an external integrator (most probably)

Pros

Reliable
Performance Enhancing
Enables Productivity
Efficient Service

Helmut G.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2022

Easy to use, expensive to scale

Likeliness to Recommend

8 /10

What differentiates Shopify from other similar products?

Very easy to use, very big range of top level integrations due to the marketshare they have

What is your favorite aspect of this product?

Easy to use, thousands of tutorials online

What do you dislike most about this product?

Prices and lack of adjustments if we want to be more unique than templates

What recommendations would you give to someone considering this product?

Expensive for small businesses but once you scale and chose higher pricing plan it will be easy to use. Great for droppshipping but as we established a full company with unique branding etc. it felt that it lacks the adjustability in terms of visuals and branding.

Pros

Reliable
Performance Enhancing
Enables Productivity
Efficient Service

Cons

Less Effective Service
Less Caring

Shopify

What is Shopify?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

Shopify Ratings

90 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Shopify?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Order Management Includes order entry, order processing, order tracking, and parts management.

Payment Processing Includes credit card processing, debit card processing, and payment verification.

Catalog Management Includes customizable shipping and payment options, product pricing, advanced catalog search, and navigation.

Order Portal Provides the ability for customers to log in to the portal to make purchases, view transactions and invoices, and make payments

Content Management Includes collaboration, check-in/check-out, and version control.

Integrated Search The solution provides robust product search functionality; search results can be ordered multiple ways.

Reporting and Analytics The solution provides the ability to create metrics-driven dashboards and reports showing unique visitors, click-through, conversions, payments etc.

Content Localization The solution provides support for multiple languages and currencies.

Retargeting Capabilities The solution provides the ability to surface targeted offers based on attributes such as cart abandonment or external triggers (i.e. from a CRM).

Predictive Recommendations The solution provides the ability to provide targeted product recommendations and offers to customers based on multiple data sources.

Microsite Management The solution provides the ability to create and deploy targeted product microsites, and the ability to optimize microsites for search engines.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Shopify Reviews

Sami S.

Easy to use and very important as a shop owner

Likeliness to Recommend

Pros

Giannis K.

Easy to Use, friendly UI, a bit expensive

Likeliness to Recommend

Pros

Helmut G.

Easy to use, expensive to scale

Likeliness to Recommend

Pros

Cons

Most Popular Shopify Comparisons

Adobe Commerce

Shopify Plus

WooCommerce

Square Online

Oracle Commerce

Salesforce B2C Commerce Cloud

Feature Ratings

Order Management

Payment Processing

Catalog Management

Order Portal

Content Management

Integrated Search

Reporting and Analytics

Content Localization

Retargeting Capabilities

Predictive Recommendations

Microsite Management

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Availability and Quality of Training