

In Partnership With SelectHub

What is Shopify?
Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.
Company Details
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In Partnership With SelectHub
Shopify Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Shopify.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
92 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Shopify?
Pros
- Enables Productivity
- Respectful
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Order Management
Payment Processing
Catalog Management
Order Portal
Content Management
Integrated Search
Reporting and Analytics
Retargeting Capabilities
Content Localization
Predictive Recommendations
Microsite Management
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Business Value Created
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Ease of Customization
Shopify Reviews

Michael H.
- Role: C-Level
- Industry: Electronics
- Involvement: Business Leader or Manager
Submitted May 2022
Ecommerce is made easier with Shopify
Likeliness to Recommend
What differentiates Shopify from other similar products?
Easy to setup and modify, Shopify makes doing Ecommerce way better than it was 5 years ago, By having a simple to use platform Shopify allows us to have a professional look and feel without having to break the bank.
What is your favorite aspect of this product?
The apps are great. You can find an app for any feature on Shopify.
What do you dislike most about this product?
Recurring cost can get very high and if you use too many apps it slows down the website
What recommendations would you give to someone considering this product?
Choose your theme wisely and know which aps you really need
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Paulo S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted May 2022
Making online purchases just got a lot easier
Likeliness to Recommend
What differentiates Shopify from other similar products?
Compared with the previous CE site, updating HP, product page, and collection page have become much more convenient. Since it can be operated intuitively without code, even I, who do not understand HTML and coding, can update the page site smoothly. In the case of our company, there is no programmer in charge of the EC, so it is important to be able to update without code. Since you can intuitively change the HP design, you can update the site frequently, which leads to increased sales. Also, in terms of cost, it's half the price of the platform you were using before.
What is your favorite aspect of this product?
Recently introduced to revamp the company's site It is possible to build an EC with a high degree of freedom using many applications. The point is that you can create a highly designed site without code and without the help of professionals. It is not a dream to build an EC site as a world-class enterprise using an application. I think it is the most promising platform in the CE industry in the future. As for the initial cost, the running cost is very low, so we can think of several things after introducing it for the time being.
What do you dislike most about this product?
Until you make a profit, you may feel that the monthly user fee is a burden. Since the usage fee is high if you include the application user fee.
What recommendations would you give to someone considering this product?
Until you make a profit, you may feel that the monthly usage fee is a burden. Since the usage fee is high if you include the application user fee. From the client's point of view, even from the buyer's, it is possible to create a simple and easy-to-understand CE site in as little as a week, and even without programming skills, it is possible to build a level that professionals can do. When I ask a question to the pre-producer, I usually get an immediate response and I think the biggest merit is that the problem is solved quickly.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

John M.
- Role: Finance
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted May 2022
Market leader with great qualities but no big USP.
Likeliness to Recommend
What differentiates Shopify from other similar products?
The currency conversion, as well as built in tax calculators seem to work very well.
What is your favorite aspect of this product?
Ease of use in modifying menus, items, and collections.
What do you dislike most about this product?
There are probably better options that are UK based like myself.
What recommendations would you give to someone considering this product?
Consider more specialised ecommerce software if you work in a niche industry
Pros
- Reliable
- Enables Productivity
- Saves Time
- Helps Innovate
Cons
- Vendor's Interest First
- Less Generous
- Less Friendly Negotiation
Please tell us why you think this review should be flagged.
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