

In Partnership With SelectHub

What is Shopify?
Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.
Company Details
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In Partnership With SelectHub
Shopify Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Shopify.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Shopify?
Pros
- Enables Productivity
- Trustworthy
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Order Management
Payment Processing
Catalog Management
Order Portal
Content Management
Integrated Search
Reporting and Analytics
Content Localization
Retargeting Capabilities
Predictive Recommendations
Microsite Management
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Business Value Created
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
Availability and Quality of Training
Shopify Reviews

Trevor A.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: Business Leader or Manager
Submitted Apr 2022
A slam dunk for ecommerce
Likeliness to Recommend
What differentiates Shopify from other similar products?
Shopify is a leader in simple and easy to use ecommerce. It may not be the simplest anymore (give that to woocommerce or something), but that's also because they've made accommodations to make themselves a leader with larger businesses (multi-millions per month and higher). The team at Shopify is anxious to improve the product and has skillfully integrated many of the major functions into the platform, enabling businesses to manage more of their needs in house and with a smaller team. I have yet to find another platform that balances order management and website management as well as Shopify does.
What is your favorite aspect of this product?
Aside from the simple navigation of the backend (adding media, products, integrations, etc.), one of the underrated aspects of Shopify is the app store. Due to the volume of the product, there are thousands of incredible apps that add functions to your store that wouldn't be possible without a skilled engineer. Depending on your store's volume, the apps are also cheaper than hiring an engineer to build the function (especially if they require maintenance).
What do you dislike most about this product?
Two things stick out that didn't 'exceed' expectations at all times. 1. Unless you are on Shopify Plus, support is pretty 'meh'. It's not bad, but it's also not great. Responses can be lagging, or not very helpful. 2. As your store scales in volume, the processing fees can really add up. While it's a small percentage of each sale, once you are making thousands (or tens of thousands) of sales per month, the amount that's getting sent to Shopify is hefty. Once you break the million dollars a month mark, we're talking processing fees amounting to the cost of a new car. Are both of these dealbreakers? Not at all.
What recommendations would you give to someone considering this product?
Consider the scale of the business! If your store is likely going to end up in the small/medium category (lets call that under 25,000 orders a month), Shopify has unlimited upside. The apps and themes can make your store feel incredibly unique and functional, without high overhead or having to invest in multiple platforms. It's a total no brainer. But if your business is getting up to 5-10M in monthly revenue, the fees you'll pay to Shopify will feel hefty and out of touch, which will make you look for another platform. But...then you'll realize that switching to another platform would be incredibly time consuming and expensive too.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Vendor's Interest First
- Less Generous
- Security Frustrates
Please tell us why you think this review should be flagged.

Pete S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2022
Web design features disappoint.
Likeliness to Recommend
What differentiates Shopify from other similar products?
No obvious differentiators
What is your favorite aspect of this product?
Integration with Gem Pages
What do you dislike most about this product?
Lack of design options
What recommendations would you give to someone considering this product?
Good for some constant transaction shops, but less good for good design features
Pros
- Security Protects
- Trustworthy
- Respectful
- Fair
Cons
- Commodity Features
- Less Effective Service
Please tell us why you think this review should be flagged.

Rana Abdul R.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Initial Implementation
Submitted Apr 2022
Great for all type of Business who started
Likeliness to Recommend
What differentiates Shopify from other similar products?
The big main thing is it's easy to use for all. Almost ready to use just a few things need to change. I love it
What is your favorite aspect of this product?
Almost Plug and play :)
What do you dislike most about this product?
The free themes option is not enough
What recommendations would you give to someone considering this product?
yes, definitely. Even I recommended two-person and they run their business as well
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
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