

In Partnership With SelectHub

What is Shopify?
Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.
Company Details
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In Partnership With SelectHub
Shopify Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Shopify.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Shopify?
Pros
- Enables Productivity
- Trustworthy
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Order Management
Payment Processing
Catalog Management
Order Portal
Content Management
Integrated Search
Reporting and Analytics
Content Localization
Retargeting Capabilities
Predictive Recommendations
Microsite Management
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Business Value Created
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
Availability and Quality of Training
Shopify Reviews

ADRIT C.
- Role: Consultant
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Dec 2021
Feature Rich Platform with high potential
Likeliness to Recommend
What differentiates Shopify from other similar products?
Shopify has a lot of features to offer. Woocommerce and others which I have used have many complexities and lacks so much features. Third-party review tools like trust pilot, Integration with your marketing channels, product categorization, comparative sales reports, and many such features makes it a one-stop solution to understand your business performance.
What is your favorite aspect of this product?
The sales numbers generated via different marketing channels. This made it easy for us in understanding which marketing channel is paying off more to our business and was a critical factor in deciding our next marketing budget. For example, we noticed our social media ads weren't converting many sales but the SEO was, hence we reduced social media ad-spent and rather hired an SEO agency.
What do you dislike most about this product?
The UI - in the section where it allows widgets to be plugged in or other add ons can be added - that area could have been simpler. It took us a good amount of time to add a plugin initially. Maybe a small hyperlink to a quick instruction pop up or a tutorial video could have made it easier.
What recommendations would you give to someone considering this product?
You can go for it! This is one of the most popular e-commerce site-building cum CRM cum inventory tracking cum sales reporting platform! For small businesses, especially a one-stop solution and you may not need any other tool to understand your business's performance. The support is also pretty decent and you can bank upon it. Best part Shopify is a very reliable platform and data security and encryption are very strong here
Pros
- Continually Improving Product
- Reliable
- Transparent
- Security Protects
Please tell us why you think this review should be flagged.

Farhan A.
- Role: Information Technology
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Dec 2021
Very good product!
Likeliness to Recommend
What differentiates Shopify from other similar products?
It provides very nice user interface with fully loaded tools to create a e-commerce websites in few minutes. It gives us to option choose free themes or paid themes based on our budget and start building e-commerce websites. We can export/import products and integrate with B2B sites like AliExpress or Wholesale2B and create fully automated drop shipping websites.
What is your favorite aspect of this product?
Shopify provide verity of tools/apps that make our e-commerce websites functionally rich. We can send automated order, inventory, payment and promotion.
What do you dislike most about this product?
Its basic plan start with $29 per month which is more if some one running small business on selling in an specific area.
What recommendations would you give to someone considering this product?
If you are looking to make a functionally rich and secure e-commerce websites they shopify is the best option to use. It will save your time and money. Even if you have no coding knowledge you can build your e-commerce websites in few hours.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Inspires Innovation
Cons
- Charges for Enhancements
- Commodity Features
- Vendor's Interest First
Please tell us why you think this review should be flagged.

Paul H.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Dec 2021
Easy to use with some nice, intuitive features
Likeliness to Recommend
What differentiates Shopify from other similar products?
The intuitive 'add ons' such as basket recovery tools which other CMS are lagging behind with.
What is your favorite aspect of this product?
Ease of use and features which have been thought about from a users perspective.
What do you dislike most about this product?
Some features a little clunky - for example adding an informational pop up message to the site without using a separate (possibly paid for) app is quite long winded, not impossible, but harder than it should be.
What recommendations would you give to someone considering this product?
Take the trial and watch the help videos on YouTube.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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