What is Sprout Social Professional?
Sprout Social Professional all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization. People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social Professional?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Campaign Execution
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Sentiment Analysis
Trend Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Breadth of Features
Ease of Customization
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Sprout Social Professional Reviews
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Sep 2023
Reliable, well-maintained, and sometimes finnicky
Likeliness to Recommend
Pros
- Acts with Integrity
- Performance Enhancing
- Trustworthy
- Respectful
Cons
- Less Effective Service
- Less Caring
- Vendor Friendly Policies
Please tell us why you think this review should be flagged.
Jason W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
The Enhanced Capabilities of Sprout Social
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
The ability to work together as a team despite our geographically dispersed members. Like the push alerts and the chance to reply to social media postings without leaving the app. The option to identify content categories and send emails to certain non-users both aid in keeping things organized. Inclusion reporting is comprehensive and furnishes sufficient data across several platforms for sound decision-making. We like the platform so much because of the convenient single mailbox. After your inbox is empty, you'll get a wonderful feeling of relief and satisfaction from knowing that your tasks have been completed and by whom.
What is your favorite aspect of this product?
Smart Inbox is the most useful function of any social media monitoring service I have used. Sprout lets you filter your search results by platform, then displays them all in one place, where you can easily interact with them (reply to messages, follow people back, like posts, delete unwanted content, etc.) without ever leaving the site. Because to this system, I've never missed a notice, and I've been able to communicate with individuals across more channels than ever before.
What do you dislike most about this product?
When the content calendar has a hiccup, it may display all of the scheduled posts for a given day, even items that we did not write. This is unusual and probably only happens while the program is updating, however it can make things a bit chaotic and difficult to manage. And who doesn't desire enhancements and changes? Certainly not a deal breaker by any stretch of the imagination.
What recommendations would you give to someone considering this product?
Those who regularly publish numerous updates to several social media accounts will find Sprout Social to be an indispensable tool. Time is saved by scheduling posts in advance on Sprout Social, which can be done without leaving the app. Businesses that simply have a few posts each month to share on social media could do better to just use those platforms' native publishing tools. It's economical and can boost participation, depending on the medium.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Benjamín S.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Feb 2025
Fantastic product
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
It's balance between powerful analytics and an intuitive interface. Unlike some platforms that feel overly complex, Sprout Social makes it easy to track engagement, measure performance, and manage multiple accounts without getting overwhelmed.
What is your favorite aspect of this product?
Is the Smart Inbox, it consolidates all messages, comments, and mentions across platforms into one centralized viwe, making it incredibly easy to manage conversations and respond promptly.
What do you dislike most about this product?
It's pricing, while it offers great features, it can be expensive, especially for smaller bussinesses or solo users,
What recommendations would you give to someone considering this product?
Be prepared for a short learning curve when setting up reports and automation, but once you get the hang of it, the insights you gain will be ell worth it.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
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