Sprout Social Professional Logo Award Winner Product Badge
Sprout Social Professional Logo Award Winner Product Badge
Sprout Social

Sprout Social Professional

Composite Score
8.5 /10
CX Score
8.7 /10
Category
Sprout Social Professional
8.5 /10

What is Sprout Social Professional?

Sprout Social Professional all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization. People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

Company Details


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Awards & Recognition

Sprout Social Professional won the following awards in the Social Media Management - Midmarket category

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Sprout Social Professional Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social Professional.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social Professional?

0% Negative
9% Neutral
91% Positive

Pros

  • Respectful
  • Performance Enhancing
  • Enables Productivity
  • Acts with Integrity

Feature Ratings

Average 85

Social Response Management

88

Social Media Channel Integration Outbound

87

Dashboards and Visualization

86

Campaign Execution

85

Social Moderation and Workflow Management

85

Social Media Channel Integration Inbound

84

Social Post Archival

84

Sentiment Analysis

82

Trend Analysis

82

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Availability and Quality of Training

84

Ease of IT Administration

83

Usability and Intuitiveness

83

Quality of Features

83

Breadth of Features

83

Ease of Customization

82

Ease of Data Integration

82

Vendor Support

80

Product Strategy and Rate of Improvement

79

Sprout Social Professional Reviews

Justin G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Effective social media management tool

Likeliness to Recommend

9 /10

What differentiates Sprout Social Professional from other similar products?

Posts may be scheduled with ease across several platforms, and you can leverage Instagram's Sprout Link in Biography feature, in addition to having access to analytics and tracking data. Making reports and juggling many accounts is a breeze. Tools exist that make reporting and monitoring critical KPIs easy. To anyone in need of permanent social media management, I heartily recommend sprout.

What is your favorite aspect of this product?

Very user-friendly, especially the recommended posting times. Removes a lot of uncertainty from our social media marketing and brand awareness efforts. With Sprout's assistance, we are able to monitor the development of our organic initiatives and report on critical data for all of our accounts. We are able to keep track of all of our client information in one central location and schedule posts with ease.

What do you dislike most about this product?

Sprout's updates aren't always riveting reading. Simple report designs don't communicate much, and the charts can get convoluted. There is room for improvement in the content reporting in particular.

What recommendations would you give to someone considering this product?

With Sprout Social, I have a single place to go to handle all of my social media needs. I appreciate how flexible Sprout is in terms of rearranging previously planned posts. Having a slick dashboard to track and manage my social media activities is a nice bonus.

Pros

  • Enables Productivity
  • Effective Service
  • Saves Time
  • Helps Innovate

Richard Z.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

This great program has given us great skills.

Likeliness to Recommend

10 /10

What differentiates Sprout Social Professional from other similar products?

This great program has given us great skills to study the environment of our market to take advantage and enhance the company's presence on the different platforms on the company's website as soon as possible. It is incredible how with the help of Sprout Social Professional We can analyze in detail the management and organization of all our content and locate it correctly in the social networks of my department, this is the great purpose of increasing the balance and flow of clients who enter through this means.

What is your favorite aspect of this product?

I really like working hand in hand with this program because each of the options that they offer us are of great help to enhance the administration and presence of the company on the web, that is, this program prepares and educates each of the users to Moving in the market where the largest and most potential clients are found who may be interested in interacting with our company, Sprout Social Professional will provide us with a much more ideal cloud operation to increase the number of visits with clients, the amount of information that this program collects is of great help to understand the behavior and search of clients in the most import

What do you dislike most about this product?

This program is very manual, this means that it has functions that one must apply on different occasions and have the same purpose, it is not very intuitive and does not work autonomously, as it also becomes a tedious process when I want to place and publish the The same advertising on all the social networks linked in a single movement, unfortunately it is not possible, it will have to be uploaded one by one to achieve the goal I want.

What recommendations would you give to someone considering this product?

I always recommend this program when the problem is a terrible management and manipulation of social networks and platforms, this program will empower and educate each of its users to have a better projection and administration of the content and information of the company in the cloud Sprout Social Professional will be implemented with the purpose of studying your clientele for more effective when interacting with them in the main company networks, that is why I really like to recommend it, it is effective.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Teresa F.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

You can get anything you need from Sprout.

Likeliness to Recommend

10 /10

What differentiates Sprout Social Professional from other similar products?

The more time I spend with this program, the more I like it. The ability to effortlessly export and transmit the calendar to customers is something that continues to excite us. The clients can see clearly which dates and platforms their articles will be scheduled in, and it looks excellent. Weekly reports supplied to clients and ourselves help paint a clearer picture of the page's performance, and the new feature on best post times when scheduling has led to a noticeable uptick in engagement rates.

What is your favorite aspect of this product?

When it comes to managing our company's social media accounts and the information we post there, Sprout Social is widely used because of its user-friendliness, straightforward design, built-in features, and reliable reporting metrics. Because it is so thorough, it has found widespread acceptance. Great for startups, SMBs, and solopreneurs thanks to its high quality, lack of complexity, low learning curve, and helpful customer service team.

What do you dislike most about this product?

Sprout doesn't give you access to your Ad accounts, but you may interact with promoted content and ads once they've gone live. As a result, sprout will serve as a supplementary tool for the primary advertising account. The limitation of 10 accounts was also difficult for me to deal with. Even though we're not a full-service marketing firm, we nevertheless require a significant presence on social media. We were not able to proceed with the purchase of their software because of the high cost of adding more accounts.

What recommendations would you give to someone considering this product?

If I had to recommend a service for managing many social media accounts, it would be Sprout. You won't need much in the way of training thanks to the product's intuitive design and helpful customer support. For someone unfamiliar with Sprout Social, the reassurance that they can always reach out to customer support for help is likely to be a huge selling point. I particularly appreciate it when businesses that focus on social media, like Sprout Social, have a strong online profile. Before, when I had a problem, I could tweet about it and get a response in within 10 minutes. Indeed, it is the proper procedure!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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