What is Sprout Social Professional?
Sprout Social Professional all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization. People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social Professional?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Campaign Execution
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Sentiment Analysis
Trend Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Breadth of Features
Ease of Customization
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Sprout Social Professional Reviews
Serge S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Managing and monitoring online networks
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
The ability to centrally manage all of our social media account information has saved us a lot of time.
What is your favorite aspect of this product?
The ability to schedule, manage and create content on all our social networks is what we value most as an organization about the SproutSocial platform. The ability to set up a calendar to play content is a really useful tool; the reality is that there are times when we just don't have time to come up with new ideas and this tool makes our lives a lot easier.
What do you dislike most about this product?
There aren't many things we don't like about the platform, but one thing we absolutely hate is how frustrating it is when we can't make changes to our failed posts. Every time this happens, we have to start over and redo everything, which is a huge pain.
What recommendations would you give to someone considering this product?
As far as social media management tools go, Sprout Social is at the top of the list. You can automate processes, schedule posts in advance, monitor mentions and evaluate performance, among many other important features. Its simple, easy-to-use design makes it ideal for marketing teams of any size.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Katherine R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2023
Excellence in Social Media Management
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
Sprout Social Professional stands out from other similar products due to several key differentiators. Firstly, its intuitive user interface simplifies social media management tasks, making it user-friendly and accessible. The platform's advanced scheduling features and comprehensive analytics provide valuable insights into social media performance. Additionally, Sprout Social excels in team collaboration, allowing for seamless communication and task assignment. The tool's ability to address various aspects, from competitor monitoring to in-depth reporting, sets it apart as a comprehensive solution. Overall, Sprout Social Professional's combin
What is your favorite aspect of this product?
One of the most notable features of Sprout Social is its ability to provide a comprehensive experience in social media management. The platform combines an intuitive and user-friendly interface with advanced features, such as efficient post scheduling, detailed performance analytics, and effective team collaboration tools. Sprout Social's versatility in addressing various needs, from competitor monitoring to managing paid advertising, contributes to its outstanding position in the social media management tools market.
What do you dislike most about this product?
My experience with Sprout Social has been entirely satisfactory as I have found absolutely nothing to dislike about this social media management platform. From its intuitive interface to its advanced features and exceptional customer service, Sprout Social has exceeded all my expectations. The absence of performance issues, glitches, or significant limitations makes it a standout choice for social media professionals seeking a disappointment-free experience.
What recommendations would you give to someone considering this product?
If you're considering using Sprout Social, I would recommend getting familiar with its interface and features by connecting all relevant accounts for centralized management. Customize reports and analytics based on your goals, explore collaboration capabilities if working in a team, and make use of provided training resources. Stay updated on new features and test customer support before needing it. Following these steps will help you maximize the effectiveness of Sprout Social in managing your social media.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Dec 2023
Excellent and fantastic
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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