What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
97 Plan to Renew
3
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Enables Productivity
- Respectful
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Publishing
Visual Analytics
Dashboards and Reporting
Collaboration
Audience Segmentation
Competitor Tracking
Sentiment Analysis
Influencer Identification
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Ease of Data Integration
Also Featured in...
Sprout Social Reviews
Kara D.
- Role: Operations
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jan 2024
Range of Features, Not Easy to Find Them All
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
It has a large range of unique features.
What is your favorite aspect of this product?
There are many ways to review previous content and view different results.
What do you dislike most about this product?
With having so many features, some are hard to find and is not very intuitive.
What recommendations would you give to someone considering this product?
Do an in-depth, recorded walk-through with their support team to better understand all the features and where to find them.
Pros
- Trustworthy
- Unique Features
- Saves Time
- Fair
Please tell us why you think this review should be flagged.
Laura I.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2023
Nice Solution to Manage a Large Amount of Clients
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
I think the biggest differentiator is you can manage multiple social media accounts from one place.
What is your favorite aspect of this product?
Being able to manage and monitor different social media accounts from different clients is my favorite aspect. This has allowed my team better productivity and has allowed us to create better strategies.
What do you dislike most about this product?
I think it is a very very details software, sometimes it can be overwhelming and hard to navigate on it.
What recommendations would you give to someone considering this product?
Train as much as you can, educate yourself on this software to be able to take advantage of all the features.
Pros
- Performance Enhancing
- Unique Features
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Teresa F.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
You can get anything you need from Sprout.
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The more time I spend with this program, the more I like it. The ability to effortlessly export and transmit the calendar to customers is something that continues to excite us. The clients can see clearly which dates and platforms their articles will be scheduled in, and it looks excellent. Weekly reports supplied to clients and ourselves help paint a clearer picture of the page's performance, and the new feature on best post times when scheduling has led to a noticeable uptick in engagement rates.
What is your favorite aspect of this product?
When it comes to managing our company's social media accounts and the information we post there, Sprout Social is widely used because of its user-friendliness, straightforward design, built-in features, and reliable reporting metrics. Because it is so thorough, it has found widespread acceptance. Great for startups, SMBs, and solopreneurs thanks to its high quality, lack of complexity, low learning curve, and helpful customer service team.
What do you dislike most about this product?
Sprout doesn't give you access to your Ad accounts, but you may interact with promoted content and ads once they've gone live. As a result, sprout will serve as a supplementary tool for the primary advertising account. The limitation of 10 accounts was also difficult for me to deal with. Even though we're not a full-service marketing firm, we nevertheless require a significant presence on social media. We were not able to proceed with the purchase of their software because of the high cost of adding more accounts.
What recommendations would you give to someone considering this product?
If I had to recommend a service for managing many social media accounts, it would be Sprout. You won't need much in the way of training thanks to the product's intuitive design and helpful customer support. For someone unfamiliar with Sprout Social, the reassurance that they can always reach out to customer support for help is likely to be a huge selling point. I particularly appreciate it when businesses that focus on social media, like Sprout Social, have a strong online profile. Before, when I had a problem, I could tweet about it and get a response in within 10 minutes. Indeed, it is the proper procedure!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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